The collapse of cool? SSENSE files for bankruptcy protection

Montreal’s fashion e-commerce giant fights to stay in control after creditors move to force a sale.

The Main

The Main

28 août 2025- Read time: 1 min
The collapse of cool? SSENSE files for bankruptcy protection

Montreal-based fashion retailer SSENSE is filing for creditor protection under Canada’s Companies’ Creditors Arrangement Act (CCAA) following a failed bid to reach a restructuring deal with its lenders. The move follows an attempt by creditors—led by Bank of Montreal—to force a sale of the company, a step SSENSE says it did not consent to.

In an internal memo sent Thursday, CEO Rami Atallah told employees the company is facing “an immediate liquidity crisis that no short-term solution could address.” The CCAA filing is intended to allow SSENSE to maintain control over its operations while it develops a restructuring plan with legal and financial advisors.

The retailer has blamed its financial troubles in part on new U.S. trade policies, including the elimination of the de minimis exemption, which previously allowed goods under $800 to enter the U.S. duty-free. That exemption ends Friday, a blow to SSENSE's U.S.-based business, which relies heavily on cross-border e-commerce.

Article réservé aux membres

Découvrez Montréal autrement. Rejoignez la communauté The Main.

Lisez cet article gratuitement.

Entrez votre courriel pour débloquer votre premier article et recevoir The Bulletin, notre infolettre sur la bouffe, l’art et la culture locale.

  • 5 articles gratuits par mois
  • Sauvegardez vos adresses et guides
  • Infolettre hebdo The Main Brief
  • Restez branché sur la culture montréalaise

Allez plus loin. Devenez Insider.

Faites partie d’une communauté qui soutient les histoires montréalaises indépendantes et célèbre les gens qui font vivre la culture.

Subscribe
  • Accès illimité à tous les articles
  • Contenu exclusif & perspectives locales
  • Offres spéciales et invitations à nos événements
  • 10 % de rabais à la boutique
  • Soutenez les médias locaux indépendants

Déjà membre? Se connecter

Related articles

Inside CKUT, Montreal's 38-year experiment in community radio
Version Anglaise
Madeline Lines

Inside CKUT, Montreal's 38-year experiment in community radio

90.3 FM has been the mic for the mic-less for nearly four decades, kept alive by 300 volunteers and the belief that a homemade sound can be a beautiful thing.

We started a petition to make Montreal's ugly Christmas tree an annual tradition
Version Anglaise
J.P. Karwacki

We started a petition to make Montreal's ugly Christmas tree an annual tradition

Last year, we wrote about how the city should make the Ugly Tree official. This year, we're actually trying to make it happen.

Everyone dunks on Griffintown. Here's what they're missing.
Version Anglaise
Christopher DeWolf

Everyone dunks on Griffintown. Here's what they're missing.

Griffintown's become Montreal's favourite punching bag for anti-development sentiment, but its messy, diverse rebirth is actually turning into something good.

Things to do in Montreal this November
Version Anglaise
The Main

Things to do in Montreal this November

The best things to do in Montreal during November bring enough festivals, holiday markets, and cultural programming to make you forget the cold.

When rubbing shoulders with death is your full-time gig
Version Anglaise
Salomé Maari @ URBANIA

When rubbing shoulders with death is your full-time gig

"In my first months working in funeral services, I immediately realized it was going to profoundly change my perception of life."

How Mile-Ex launched (and lost) Montreal's warehouse pop explosion
Version Anglaise
Max Honigmann

How Mile-Ex launched (and lost) Montreal's warehouse pop explosion

From 2006 to 2016, Mile-Ex's DIY spaces launched Grimes, Mac DeMarco, TOPS, and one of Montreal's most productive music scenes. Then it was all killed off.