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The Main Media Inc. 2026

✦ Built By Field Office
    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

    • Articles
    • Food & Drink
    • Arts & Culture
    • History Lesson
    • Bulletin
    • Events

    Guides

    • All Guides
    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
    • Best Bakeries

    Explore Montreal

    • Browse Directory
    • Restaurants
    • Bars
    • Cafés
    • Bookstores
    • Leaderboard
    • Editor's Picks
    • New Places

    About

    • About us
    • Subscribe
    • Shop
    • Advertise
    • Pitch us
    • RSS Feed

    Legal

    • Terms of service
    • Membership Terms
    • Privacy Policy
    Follow us
    InstagramTwitterTiktokLinkedin

    The Main Media Inc. 2026

    ✦ Built By Field Office
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        The best of Montreal design.

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      June 8, 2023 · 3 min read

      Vinorama: An interview with Montreal's favourite Whinemom
      Carolyn Aubry at wine shop Vinorama. (Image: Adriane Wasserman)

      Carolyn Aubry got her start in the wine world several years ago, with a stint at Loïc in Saint-Henri. After a decade of working in the restaurant industry, filled with late nights and physcially draining shifts, she pursued a certification in wine, passing her WSET 3 in 2018 and launching her own business during the pandemic that consisted of virtual tasting and curated mixed packs. The name? Whinemom.

      A position soon opened at Vinorama—a carefully curated boutique wine shop on Beaubien Est—which Aubry herself describes as her dream job. Vinorama, like similar shops in Quebec, works on a caviste model that, while permitted to sell wine to go, obliges patrons to add a food item to the bill.

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      Related Classics

      From our archive.

      Food & Drink

      Vinorama: An Interview with Montreal's Favourite Whinemom

      Curator, partner, and oenophile Carolyn Aubry recently sat down with The Main to pour out the full story of her wine shop, Vinorama.

      ByDaniel Bromberg

      June 8, 2023 · 3 min read

      Vinorama: An interview with Montreal's favourite Whinemom
      Carolyn Aubry at wine shop Vinorama. (Image: Adriane Wasserman)

      Carolyn Aubry got her start in the wine world several years ago, with a stint at Loïc in Saint-Henri. After a decade of working in the restaurant industry, filled with late nights and physcially draining shifts, she pursued a certification in wine, passing her WSET 3 in 2018 and launching her own business during the pandemic that consisted of virtual tasting and curated mixed packs. The name? Whinemom.

      A position soon opened at Vinorama—a carefully curated boutique wine shop on Beaubien Est—which Aubry herself describes as her dream job. Vinorama, like similar shops in Quebec, works on a caviste model that, while permitted to sell wine to go, obliges patrons to add a food item to the bill.

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

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      or

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