Don't you just love the smell and sound of Grand Prix in the morning?
Our annual high octane weekend has arrived once more. A time when people cruise the streets in their collectibles and flood downtown terrasses, and when the jet-set tourist cash flows for race-themed parties and bottles of Dom Perignon to spray on crowds in between pounds of lobster, caviar, steaks, and truffles.
Those who love it can't get enough, and those who don't have their reasons why not.
Wherever you land on that spectrum, times like this remind us that there's such thing as the paradox of hedonism around the pursuit of pleasure: Constant pleasure-seeking may not yield the most actual pleasure or happiness one can have in a lifetime, and consciously pursuing pleasure can actually interfere with experiencing it.
For readers who care about Montreal
Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.
![The Bulletin: Much ado about Montreal's Grand Prix [Issue #29]](https://themain.ghost.io/content/images/2023/06/4688459990_64b7f54a66.jpg)
![The Bulletin: The 201st St. Patrick's Day Parade, Doom-Scrolling Performance Art, and Live Jazz in a Skyscraper [Issue #173]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2026%2F03%2F639814571_1405587904703075_6311450862363727259_n.jpg&w=2560&q=75)
![The Bulletin: Placing Bets on the Oscars, a Sugar Shack Street Fair, and Countryside Dining [Issue #172]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2026%2F03%2FDSC_0705.jpg&w=2560&q=75)
![The Bulletin: Cigarette Mom Karaoke, Hochelaga Whippets, and Michelin-Starred Dinners [Issue #171]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2026%2F03%2F55124427325_c12dd28399_b.jpg&w=2560&q=75)
![The Bulletin: Disco Chinois, Dolly Parton Pinball, and Gambling Laboratories [Issue #170]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2026%2F02%2FCCM-montrealchinois-web-2__1_.jpg&w=2560&q=75)
![The Bulletin: Bus shelter acrobatics, Lunar New Year raves, and Slavic crêpes [Issue #169]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2026%2F02%2F51607__F03EE024-17D7-4FB4-B04CC09961F21468-1.jpg&w=2560&q=75)
![The Bulletin: Packed dancefloors, bar-hopping, and a last-minute Valentine's Day planner [Issue #168]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2026%2F02%2FMayaNaidu_Coq-de-l-Est_The-Main-22-2-1.jpg&w=2560&q=75)

![The Bulletin: Rising housing costs, trouble in the Village, and banning lease transfers [Issue #30]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2023%2F06%2FParc_olympique_132_drapeaux_du_Qu_bec_sur_l_Esplanade_du_Parc_ol-4.webp&w=640&q=75)

![The Bulletin: The 201st St. Patrick's Day Parade, Doom-Scrolling Performance Art, and Live Jazz in a Skyscraper [Issue #173]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2026%2F03%2F639814571_1405587904703075_6311450862363727259_n.jpg&w=256&q=75)



![The Bulletin: Legacy, leftovers, and the future of everything [Issue #145]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2025%2F09%2FPALOMOSA24_PHOTOS_DATE_JAY-GALLANT_-62.jpg&w=2560&q=75)
![The Bulletin: Going all-in for the holidays [Issue #156]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2025%2F11%2F52515334508_0b44b90e61_b.jpg&w=2560&q=75)
![The Bulletin: Sunday roasts, wrestling chaos, and lip-syncing to Christmas movies [Issue #160]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2025%2F12%2Fle-sapin-a-des-boules-mcfly-evt-04-scaled-1.jpg&w=2560&q=75)
![The Bulletin: Everything's temporary until it isn't [Issue #155]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2025%2F11%2Fjfsavaria_1762963222_3764330807667008994_4392173-1.jpg&w=2560&q=75)
![The Bulletin: A hyperpop party, live blacksmithing, a toy drive, and late-night raves [Issue #159]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2025%2F12%2F53468450156_7b9de7959e_b.jpg&w=2560&q=75)
![The Bulletin: A holiday heist, full plates, and a surprisingly busy weekend [Issue #161]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2025%2F12%2Ftavernenoellpd_1765551666_3786044209204759408_69971862890.jpg&w=2560&q=75)