Subscribe today to get 3 free articles per month

Welcome to our site! Ads are currently enabled to support our work.

InstagramTwitterTiktokLinkedin
|
Advertise
The Main Logo
Magazine
Categories
  • Arts & Culture

    Creativity, heritage, and expression.

  • Beyond Montreal

    Travel, adventure, and global perspectives.

  • Design

    The best of Montreal design.

  • Food & Drink

    La bonne bouffe.

  • History

    Stories, lessons, and context.

  • Newsletter

    Our weekly newsletter.

  • See all original stories
City Guides
Popular Guides
  • The Best Restaurants in Montreal
  • Best NEW Restaurants
  • Best CafĂ©s
  • Unique Boutiques
  • Romantic Restaurants
  • Best Bookstores
  • See all Guides
Directory
Neighbourhood
  • Downtown
  • Le Plateau-Mont-Royal
  • Mile End
  • Mile-Ex
  • Saint-Henri
  • See All
Business Type
  • Restaurant
  • CafĂ©
  • Boutique / Store
  • Bar
  • Bakery
  • See All
Near the Metro
  • Peel
  • Mont-Royal
  • Place-Saint-Henri
  • Place-d'Armes
  • Jarry
  • View all
BulletinsShopHome
Sign up
Sign up

Montreal's Cultural Directory

Help us improve! Share your thoughts on how we can make your experience better.

Leave feedback

For partnerships and collaborations:

partnerships@themain.com

Explore

  • About us
  • Shop
  • Advertise
  • Pitch us

Connect

  • Instagram
  • Twitter
  • Tiktok
  • Linkedin

Resources

  • RSS Feed
  • Subscribe

Legal

  • Terms of service
  • Membership Terms
  • Privacy Policy

The Main Media Inc. 2026

✩ Built By Field Office
    1. Articles
    2. Newsletter

    The Bulletin: How thirsty can a city get for a Taylor Swift tour stop? 💅 [Issue #64]

    The Bulletin is a collection of what's happened, what’s happening, and what’s to come in and around Montreal.

    By The MainFebruary 15, 2024 - Read time: 8 min
    The Bulletin: How thirsty can a city get for a Taylor Swift tour stop? 💅 [Issue #64]The construction of the Olympic Stadium, aka the 'Big O', back in 1976. | Photograph: Archives de MontrĂ©al

    The idea of adding a permanent roof to the Big O's captured a lot of imaginations and frustrations since the news went out. There's still time to see whether or not this plan will actually translate into action, but for now, we're left wondering where this all came from.

    One of our big theories? We want Taylor Swift in town bad. We want a piece of that sweet Swiftonomics pie, even if it could come at the expense of a localized earthquake. But don't go taking our word for it: The minister of tourism Caroline Proulx couldn't stop talking about it last year, and our selected headlines this week feature a local economist suggesting the same thing.

    Must be logged in

    Join The Main free and keep reading.

    Create a free account.

    Create a free account to unlock this story and get 3 articles a month, plus our weekly Bulletin.

    • 3 free articles per month
    • Save your favourite places & guides
    • Weekly newsletter The Bulletin
    • Stay connected to Montreal culture

    Become an Insider.

    Unlock unlimited access, exclusive guides, and member perks — and help support the independent Montreal stories we publish every week.

    Subscribe
    • Unlimited access to all stories
    • Exclusive features & local insights
    • Special offers and event invites
    • 10% off in our shop
    • Support local storytelling

    Already a member? Sign in

    Latest Stories

    Arts & Culture

    The centuries-old spa tradition of bathing in beer arrives in Montreal

    JAN 20
    The centuries-old spa tradition of bathing in beer arrives in Montreal
    History Lesson

    The century-long smoked meat legacy of Schwartz's Deli

    JAN 19
    The century-long smoked meat legacy of Schwartz's Deli
    Sponsored

    Nordic-inspired yoga, DJ nights on ice, and lunchtime pilates

    JAN 16
    Nordic-inspired yoga, DJ nights on ice, and lunchtime pilates

    Bar-hop festival Taverne Tour turns 10 with its most ambitious edition yet

    JAN 16
    Bar-hop festival Taverne Tour turns 10 with its most ambitious edition yet
    Food & Drink

    Yakitori Hibahihi is bringing the heat to Plaza St-Hubert

    JAN 16
    Yakitori Hibahihi is bringing the heat to Plaza St-Hubert
    The Bulletin: Montreal's Year of the Dragon 🐉 [Issue #63]

    Previous

    The Bulletin: Montreal's Year of the Dragon 🐉 [Issue #63]

    Next

    Locals changing the self-care game in Montreal

    Locals changing the self-care game in Montreal
    Le Dépanneur

    Shop The Main's Dépanneur. Open 24/7.

    Beau Type Vol. 1

    Beau Type Vol. 1

    $16.00

    Beau Type Vol. 2

    Beau Type Vol. 2

    $16.00

    The Reeds: A Novel [Stamped by Author]

    The Reeds: A Novel [Stamped by Author]

    $24.95

    Shop our Dép!

    See more