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The Main Media Inc. 2026

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    1. Articles
    2. Arts & Culture

    Brainchild: A surfboard studio passion project rekindled in Montreal's Sud-Ouest

    Where Mitch Martin gets back to one of the founding ideas behind Little Burgundy's September Surf Café.

    By J.P. KarwackiMay 15, 2024 - Read time: 5 min
    Brainchild: A surfboard studio passion project rekindled in Montreal's Sud-OuestPhotograph: Logan Mackay / @lognamackya

    Seeing surfboards at the September Surf café today won’t be unusual for anyone who’s known the place since its beginnings in 2016, but for Mitch Martin and the handmade surf shop Brainchild that supplies those boards, it’s coming full circle.

    September was born with two of Mitch’s passions: Coffee and surfing. In September’s first two years, he was making surfboards in a small cubicle of a space that was visible from the entrance, with only a window offering a view into whatever he was building.

    Today, that studio space has since been turned into a destination kitchen slinging everything from some of the best breakfast sandwiches in the city to pancakes, but what that studio represented was the beginnings of a hobby-turned-passion project burrowed in the back of Mitch’s mind ever since.

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