Around Town With Brandon Svarc
7 placesAround Town With Brandon Svarc
7 placesThe Naked & Famous founder on where to eat, shop, and spend a perfect Montreal day.

Brandon Svarc has spent his career doing things his own way. The founder of Naked & Famous Denim sources his fabric from Japan, stitches every pair in Quebec, and has never paid for an influencer deal or a Google ad—yet somehow wound up with A$AP Rocky as a fan. His store, Tate + Yoko, sits on St. Laurent as a quiet nod to his grandfather, who sold jeans on the same street back when the neighbourhood was still a garment hub.
That DIY instincts extends to how he moves through the city. Svarc's Montreal is unpretentious and lived-in: a pasta counter in the Chabanel lunch crowd, a flea market on a Sunday morning, a pizza place that's been doing one size since the '50s. No reservations required.
Below, the denim virtuoso shares the spots he keeps coming back to.

“One of my favourite stores is a bar supply store called Alambika, also on St. Laurent! That store is dangerous. I always want everything in there. They have bitters, cool glassware, and I get my Japanese knives sharpened there. What I want from there are these coupe glasses that are like shot glasses. They're like half an ounce but stemmed.”

“Everyone knows Gentile, and that’s fantastic. But there’s this place called Pasta Bar and the tortellini is amazing. You walk along the counter and you can choose your pastas. And there’s a salad part where this lady will mix up a big pasta if you want to be healthy. It’s been there forever, since I was a little kid. It’s all schmata guys, old Italian and Jewish guys. Just to listen is amazing. Especially when you go there during lunch, it’s garmento lunch.”

“Recently I went to Jun I and I liked it. When you go in you get that smell and it reminds me of Japan. The chu toro from there tastes like Japan.”
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“Sometimes we go to Tasty Food. It’s also an establishment that’s been there for so long, over on Decarie. It’s a nice little family pizza place, and all the pizzas are small and one size, not by slice. They do it the one way, but it’s nice and crispy. It’s an old school place. I think it’s been around since the 50s.”

What would be a perfect Montreal day?
“If it’s the weekend, I like to go to Marché aux puces St-Michel.”
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“With family sometimes I do stereotypical stuff like going to Beaver Lake. It’s a cute family thing to do, I mean it’s Montreal, there's no reason not to.”
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“If it’s a rainy day sometimes we go to Taz, the indoor skate park. My kids fucking love it. We’re there once a week now. When we don’t know what to do, we go to Taz. I will skateboard, my boy will do roller blades and scooter, and my daughter will [ride a] scooter.”
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+1 moreThat's all 7 places
Every place here was visited by someone on our team.
