GOODEE's flagship Westmount space combines curated global design with Montreal roots

"If we've done it well, when people walk into the store, their very first reaction is that they should not know that they're in Montreal, but that they could be anywhere," says Byron Peart, who founded GOODEE with his brother Dexter.

Sure enough, stepping into the company's flagship store in Westmount, you might momentarily forget you're in Montreal. That's by design. Every object in its 1,000-square-foot space on Sherbrooke Street West has a story, balances sustainability with luxury, and represents a freshly cut ribbon on the twin brothers' physical manifestation of their vision for conscious commerce.