The Main Logo
Design

Will Crosson's critical approach to Canadiana through fashion

The Montreal designer creating thoughtful garments that critically engage with Canadian landscapes, histories, and identity.

Elizabeth McLellan

Elizabeth McLellan

October 6, 2025- Read time: 5 min
Will Crosson's critical approach to Canadiana through fashionDrawing from Canada’s landscapes and histories, Montreal-based designer Will Crosson's garments balance wearability with critical reflection. | Photograph: @joshrenaudphoto / Instagram

Montreal-based designer Will Crosson brings a thoughtful, place-based approach to contemporary fashion. Drawing from Canada’s landscapes and histories, his garments balance wearability with critical reflection; from full selvedge denim sets, to classic trucker hats with hand-embroidered patches.

With a background in construction and graphic design, he now bridges time between his own collections and commercial production from his studio in the Mile End. Crosson recently released a summer capsule collection, with a focus on local sourcing and seasonality.

We caught up to chat about Canadiana, embracing the place we live in, and how to speak critically through clothing.

Will Crosson at the @cafawards gala in 2023 with Emily Roslyn Hoppe of @hotgirlcompost. | Photograph: @wjcrosson / Instagram

Member-only story

Unlock Montreal’s stories. Join The Main community.

Read this story free.

Enter your email to unlock your first article and get The Bulletin — our weekly roundup of food, art, and local culture.

  • 5 free articles per month
  • Save your favourite places & guides
  • Weekly newsletter The Bulletin
  • Stay connected to Montreal culture

Become an Insider.

Join a community that supports independent Montreal stories and celebrates the people shaping its culture.

Subscribe
  • Unlimited access to all stories
  • Exclusive features & local insights
  • Special offers and event invites
  • 10% off in our shop
  • Support local storytelling

Already a member? Sign in

Dobe & Andy wants to change how you think about dining in Chinatown

Previous

Dobe & Andy wants to change how you think about dining in Chinatown

Next

In search of happiness in Saint-Eustache

In search of happiness in Saint-Eustache

Related articles

Ivy Studio is shaping Montreal's visual identity from the inside out
Lili Monette-Crépô

Ivy Studio is shaping Montreal's visual identity from the inside out

Always in collaboration with local craftspeople, this nimble design firm creates immersive commercial spaces designed for that ineffable 'wow' factor.

The design behind the REM's 14 new stations, and changing how Montreal moves
Thom Seivewright

The design behind the REM's 14 new stations, and changing how Montreal moves

The expansion adds 14 stations and 33 kilometres to Montreal's light-rail network, connecting the North Shore to the South Shore through downtown for the first time.

A new city gateway and memorial with the Montreal Irish Monument Park
J.P. Karwacki

A new city gateway and memorial with the Montreal Irish Monument Park

An incoming commemorative park design makes the Black Rock accessible for the first time with public space honouring 6,000 Irish famine victims and the Montrealers who tried to save them.

There’s a reason why this fashion runway was out in the cold
The Main

There’s a reason why this fashion runway was out in the cold

It was chill: ROYALMOUNT’s Urban Park hosted eight brands and a live Milk & Bone set.

Inside the New Chabanel workshop of Montreal designer Finkel'
J.P. Karwacki

Inside the New Chabanel workshop of Montreal designer Finkel'

Daniel Finkelstein's anti-ego approach to design is what makes his work in restaurants, retail, and beyond authentic to their purpose.

Will Crosson's critical approach to Canadiana through fashion
Elizabeth McLellan

Will Crosson's critical approach to Canadiana through fashion

The Montreal designer creating thoughtful garments that critically engage with Canadian landscapes, histories, and identity.