The Main

Montreal's Cultural Directory

Help us improve! Share your thoughts on how we can make your experience better.

Leave feedback

For partnerships and collaborations:

partnerships@themain.com

Explore

  • About us
  • Shop
  • Advertise
  • Pitch us

Connect

  • Instagram
  • Twitter
  • Tiktok
  • Linkedin

Resources

  • RSS Feed
  • Subscribe

Legal

  • Terms of service
  • Membership Terms
  • Privacy Policy

The Main Media Inc. 2026

✦ Built By Field Office
    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Explore

    • About us
    • Shop
    • Advertise
    • Pitch us

    Connect

    • Instagram
    • Twitter
    • Tiktok
    • Linkedin

    Resources

    • RSS Feed
    • Subscribe

    Legal

    • Terms of service
    • Membership Terms
    • Privacy Policy

    The Main Media Inc. 2026

    ✦ Built By Field Office

      Advertisement

      --°C|Monday, March 9, 2026|
      Subscribe today to get 3 free articles per month.ROYALMOUNT Wants to Be Your Dining Destination for a Whole MonthGet 50% off your first 5 rides with Lyft
      InstagramTwitterTiktokLinkedin
      |
      Advertise
      The Main Logo
      Magazine
      Categories
      • Arts & Culture

        Creativity, heritage, and expression.

      • Beyond Montreal

        Travel, adventure, and global perspectives.

      • Design

        The best of Montreal design.

      • Food & Drink

        La bonne bouffe.

      • History

        Stories, lessons, and context.

      • Newsletter

        Our weekly newsletter.

      • See all original stories
      Explore Montreal
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
      Neighbourhood
      • Downtown
      • Le Plateau-Mont-Royal
      • Mile End
      • Mile-Ex
      • Saint-Henri
      • See All
      Business Type
      • Restaurant
      • Café
      • Boutique / Store
      • Bar
      • Bakery
      • See All
      Near the Metro
      • Peel
      • Mont-Royal
      • Place-Saint-Henri
      • Place-d'Armes
      • Jarry
      • View all
      Shop
      Subscribe
      Subscribe

      Advertisement

      --°C|Monday, March 9, 2026|
      Subscribe today to get 3 free articles per month.ROYALMOUNT Wants to Be Your Dining Destination for a Whole MonthGet 50% off your first 5 rides with Lyft
      InstagramTwitterTiktokLinkedin
      |
      Advertise
      The Main Logo
      Magazine
      Categories
      • Arts & Culture

        Creativity, heritage, and expression.

      • Beyond Montreal

        Travel, adventure, and global perspectives.

      • Design

        The best of Montreal design.

      • Food & Drink

        La bonne bouffe.

      • History

        Stories, lessons, and context.

      • Newsletter

        Our weekly newsletter.

      • See all original stories
      Explore Montreal
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
      Neighbourhood
      • Downtown
      • Le Plateau-Mont-Royal
      • Mile End
      • Mile-Ex
      • Saint-Henri
      • See All
      Business Type
      • Restaurant
      • Café
      • Boutique / Store
      • Bar
      • Bakery
      • See All
      Near the Metro
      • Peel
      • Mont-Royal
      • Place-Saint-Henri
      • Place-d'Armes
      • Jarry
      • View all
      Shop
      Subscribe
      Subscribe

      Related articles

      Arthurs Nosh Bar Is Coming to NDG, and This Time, They're Bringing Dinner
      Food & Drink
      J.P. Karwacki

      Arthurs Nosh Bar Is Coming to NDG, and This Time, They're Bringing Dinner

      Alex Cohen and Raegan Steinberg are combining dinners with breakfast classics to the 48-seat Arthus Dinette in Monkland Village.

      Peel Pub Is Coming Back
      Food & Drink
      The Main

      Peel Pub Is Coming Back

      Eight months after closing, the downtown institution has new owners, a renovation, and a reopening before St. Patrick's Day.

      How Boom J's Went From a Home Kitchen to a Jamaican Institution
      Food & Drink
      Anick Jasmin

      How Boom J's Went From a Home Kitchen to a Jamaican Institution

      Owner Jermaine learned to cook from his grandmother in Jamaica at six years old. Everything at Boom J's still carries those teachings.

      Bistrot Boisselet Skipped the Hype and Went Straight to Work
      Food & Drink
      J.P. Karwacki

      Bistrot Boisselet Skipped the Hype and Went Straight to Work

      A quietly confident Little Italy bistrot from Montreal restaurant alum puts chef Darcy Gervais-Wood front and centre.

      Why Does It Feel Like We’re All Eating At the Same Places Now?
      Food & Drink
      AnnaClare Sung

      Why Does It Feel Like We’re All Eating At the Same Places Now?

      Discovery is now social, and algorithms are setting the table. So why does dining feel more uniform than ever?

      Figata is Saint-Henri's New Italian-American Red Sauce Temple
      Food & Drink
      J.P. Karwacki

      Figata is Saint-Henri's New Italian-American Red Sauce Temple

      Meatballs from a family recipe, martinis refreshed before you ask, and a room dressed in heirlooms: eat with your hands and make a mess.

      Related articles

      Arthurs Nosh Bar Is Coming to NDG, and This Time, They're Bringing Dinner
      Food & Drink
      J.P. Karwacki

      Arthurs Nosh Bar Is Coming to NDG, and This Time, They're Bringing Dinner

      Alex Cohen and Raegan Steinberg are combining dinners with breakfast classics to the 48-seat Arthus Dinette in Monkland Village.

      Peel Pub Is Coming Back
      Food & Drink
      The Main

      Peel Pub Is Coming Back

      Eight months after closing, the downtown institution has new owners, a renovation, and a reopening before St. Patrick's Day.

      How Boom J's Went From a Home Kitchen to a Jamaican Institution
      Food & Drink
      Anick Jasmin

      How Boom J's Went From a Home Kitchen to a Jamaican Institution

      Owner Jermaine learned to cook from his grandmother in Jamaica at six years old. Everything at Boom J's still carries those teachings.

      Bistrot Boisselet Skipped the Hype and Went Straight to Work
      Food & Drink
      J.P. Karwacki

      Bistrot Boisselet Skipped the Hype and Went Straight to Work

      A quietly confident Little Italy bistrot from Montreal restaurant alum puts chef Darcy Gervais-Wood front and centre.

      Why Does It Feel Like We’re All Eating At the Same Places Now?
      Food & Drink
      AnnaClare Sung

      Why Does It Feel Like We’re All Eating At the Same Places Now?

      Discovery is now social, and algorithms are setting the table. So why does dining feel more uniform than ever?

      Figata is Saint-Henri's New Italian-American Red Sauce Temple
      Food & Drink
      J.P. Karwacki

      Figata is Saint-Henri's New Italian-American Red Sauce Temple

      Meatballs from a family recipe, martinis refreshed before you ask, and a room dressed in heirlooms: eat with your hands and make a mess.

      1. Articles
      2. Food & Drink

      How Nora Gray Spun Its Spicy Pepperoncini and Focaccia into a Miss Vickie's Chip

      First, a chip company came calling. Then came a year-long R&D process involving professional tasters and corporate NDAs.

      By Ivy Lerner-FrankOctober 19, 2025 - Read time: 4 min
      How Nora Gray spun its spicy pepperoncini and focaccia into a Miss Vickie's chip
      Photography courtesy of PepsiCo Canada

      Places featured in this article

      Nora Gray
      1. Articles
      2. Food & Drink

      How Nora Gray Spun Its Spicy Pepperoncini and Focaccia into a Miss Vickie's Chip

      First, a chip company came calling. Then came a year-long R&D process involving professional tasters and corporate NDAs.

      By Ivy Lerner-FrankOctober 19, 2025 - Read time: 4 min
      How Nora Gray spun its spicy pepperoncini and focaccia into a Miss Vickie's chip
      Photography courtesy of PepsiCo Canada

      Places featured in this article

      Nora Gray

      Nora Gray’s co-founder and co-owner, chef Emma Cardarelli, takes every July off and invariably returns to an unwieldy inbox. Last year was no different, except for an email from Miss Vickie’s, the chip company that started in rural Ontario in 1987.

      Nora Gray has a reputation for some of the city’s best pasta. There have been accolades since it opened in 2011, from both Canada’s 100 Best and enRoute. But Cardarelli couldn’t believe that Miss Vickie’s knew about her intimate, wood-panelled Italian restaurant in Griffintown.

      “I don’t even know how they got my email,” she said. “They said they wanted to partner to do a chip. I thought it was a hilarious idea.”

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported. Join 10,000+ Montrealers today.

      or

      Already a member? Sign in

      Advertisement

      Advertisement

      Advertisement

      Nora Gray’s co-founder and co-owner, chef Emma Cardarelli, takes every July off and invariably returns to an unwieldy inbox. Last year was no different, except for an email from Miss Vickie’s, the chip company that started in rural Ontario in 1987.

      Nora Gray has a reputation for some of the city’s best pasta. There have been accolades since it opened in 2011, from both Canada’s 100 Best and enRoute. But Cardarelli couldn’t believe that Miss Vickie’s knew about her intimate, wood-panelled Italian restaurant in Griffintown.

      “I don’t even know how they got my email,” she said. “They said they wanted to partner to do a chip. I thought it was a hilarious idea.”

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported. Join 10,000+ Montrealers today.

      or

      Already a member? Sign in

      Advertisement

      Advertisement

      Advertisement

      Advertisement

      Advertisement

      Firing ceramics by hand in the Laurentians with the pottery collective Goregama

      Previous

      Firing Ceramics by Hand in the Laurentians with the Pottery Collective Goregama

      Next

      Old Montreal's Losing Its Soul and We've Got to Get it Back

      Old Montreal's losing its soul and we've got to get it back
      Firing ceramics by hand in the Laurentians with the pottery collective Goregama

      Previous

      Firing Ceramics by Hand in the Laurentians with the Pottery Collective Goregama

      Next

      Old Montreal's Losing Its Soul and We've Got to Get it Back

      Old Montreal's losing its soul and we've got to get it back

      Latest Stories

      Food & Drink

      Arthurs Nosh Bar Is Coming to NDG, and This Time, They're Bringing Dinner

      MAR 9
      Arthurs Nosh Bar Is Coming to NDG, and This Time, They're Bringing Dinner
      History Lesson

      What Happened to Montreal's Red Light District?

      MAR 6
      What Happened to Montreal's Red Light District?
      Arts & Culture

      Red Bull Heavy Metal's Final Stop Was Its Best One

      MAR 5
      Red Bull Heavy Metal's Final Stop Was Its Best One
      Montreal, Inc.

      La Ronde Has a New Owner. Whether It Gets New Investment Is Another Question.

      MAR 5
      La Ronde Has a New Owner. Whether It Gets New Investment Is Another Question.
      Arts & Culture

      A (Mostly) Spoken History of Casa Del Popolo, the Venue That Launched a Thousand Weird Bands

      MAR 5
      A (Mostly) Spoken History of Casa del Popolo, the Venue That Launched a Thousand Weird Bands

      Latest Stories

      Food & Drink

      Arthurs Nosh Bar Is Coming to NDG, and This Time, They're Bringing Dinner

      MAR 9
      Arthurs Nosh Bar Is Coming to NDG, and This Time, They're Bringing Dinner
      History Lesson

      What Happened to Montreal's Red Light District?

      MAR 6
      What Happened to Montreal's Red Light District?
      Arts & Culture

      Red Bull Heavy Metal's Final Stop Was Its Best One

      MAR 5
      Red Bull Heavy Metal's Final Stop Was Its Best One
      Montreal, Inc.

      La Ronde Has a New Owner. Whether It Gets New Investment Is Another Question.

      MAR 5
      La Ronde Has a New Owner. Whether It Gets New Investment Is Another Question.
      Arts & Culture

      A (Mostly) Spoken History of Casa Del Popolo, the Venue That Launched a Thousand Weird Bands

      MAR 5
      A (Mostly) Spoken History of Casa del Popolo, the Venue That Launched a Thousand Weird Bands
      Le Dépanneur

      Shop The Main's Dépanneur. Open 24/7.

      Beau Type Vol. 1

      Beau Type Vol. 1

      $16.00

      Beau Type Vol. 2

      Beau Type Vol. 2

      $16.00

      The Reeds: A Novel [Stamped by Author]

      The Reeds: A Novel [Stamped by Author]

      $24.95

      Shop our Dép!

      See more
      Le Dépanneur

      Shop The Main's Dépanneur. Open 24/7.

      Beau Type Vol. 1

      Beau Type Vol. 1

      $16.00

      Beau Type Vol. 2

      Beau Type Vol. 2

      $16.00

      The Reeds: A Novel [Stamped by Author]

      The Reeds: A Novel [Stamped by Author]

      $24.95

      Shop our Dép!

      See more