The Main

Montreal's Cultural Directory

Help us improve! Share your thoughts on how we can make your experience better.

Leave feedback

For partnerships and collaborations:

partnerships@themain.com

Content

  • Articles
  • Food & Drink
  • Arts & Culture
  • History Lesson
  • Bulletin
  • Events

Guides

  • All Guides
  • Best Restaurants
  • Best Cafés
  • Best Bars
  • Best Brunch
  • Best Bakeries

Explore Montreal

  • Browse Directory
  • Restaurants
  • Bars
  • Cafés
  • Bookstores

About

  • About us
  • Subscribe
  • Shop
  • Advertise
  • Pitch us
  • RSS Feed

Legal

  • Terms of service
  • Membership Terms
  • Privacy Policy
Follow us
InstagramTwitterTiktokLinkedin

The Main Media Inc. 2026

✦ Built By Field Office
    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

    • Articles
    • Food & Drink
    • Arts & Culture
    • History Lesson
    • Bulletin
    • Events

    Guides

    • All Guides
    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
    • Best Bakeries

    Explore Montreal

    • Browse Directory
    • Restaurants
    • Bars
    • Cafés
    • Bookstores

    About

    • About us
    • Subscribe
    • Shop
    • Advertise
    • Pitch us
    • RSS Feed

    Legal

    • Terms of service
    • Membership Terms
    • Privacy Policy
    Follow us
    InstagramTwitterTiktokLinkedin

    The Main Media Inc. 2026

    ✦ Built By Field Office
      --°C|Sunday, March 29, 2026|
      Subscribe today to get 3 free articles per month.ROYALMOUNT Wants to Be Your Dining Destination for a Whole MonthGet 50% off your first 5 rides with Lyft
      InstagramTwitterTiktokLinkedin
      |
      Advertise
      The Main Logo
      Magazine
      Categories
      • Arts & Culture

        Creativity, heritage, and expression.

      • Beyond Montreal

        Travel, adventure, and global perspectives.

      • Design

        The best of Montreal design.

      • Food & Drink

        La bonne bouffe.

      • History

        Stories, lessons, and context.

      • Newsletter

        Our weekly newsletter.

      • See all original stories
      Explore Montreal
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
      Neighbourhood
      • Downtown
      • Le Plateau-Mont-Royal
      • Mile End
      • Mile-Ex
      • Saint-Henri
      • See All
      Business Type
      • Restaurant
      • Café
      • Boutique / Store
      • Bar
      • Bakery
      • See All
      Near the Metro
      • Peel
      • Mont-Royal
      • Place-Saint-Henri
      • Place-d'Armes
      • Jarry
      • View all
      Shop
      Subscribe
      Subscribe
      --°C|Sunday, March 29, 2026|
      Subscribe today to get 3 free articles per month.ROYALMOUNT Wants to Be Your Dining Destination for a Whole MonthGet 50% off your first 5 rides with Lyft
      InstagramTwitterTiktokLinkedin
      |
      Advertise
      The Main Logo
      Magazine
      Categories
      • Arts & Culture

        Creativity, heritage, and expression.

      • Beyond Montreal

        Travel, adventure, and global perspectives.

      • Design

        The best of Montreal design.

      • Food & Drink

        La bonne bouffe.

      • History

        Stories, lessons, and context.

      • Newsletter

        Our weekly newsletter.

      • See all original stories
      Explore Montreal
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
      Neighbourhood
      • Downtown
      • Le Plateau-Mont-Royal
      • Mile End
      • Mile-Ex
      • Saint-Henri
      • See All
      Business Type
      • Restaurant
      • Café
      • Boutique / Store
      • Bar
      • Bakery
      • See All
      Near the Metro
      • Peel
      • Mont-Royal
      • Place-Saint-Henri
      • Place-d'Armes
      • Jarry
      • View all
      Shop
      Subscribe
      Subscribe
      Montreal, Inc.

      How the Montreal-founded Billion-dollar Sonder Collapsed so Suddenly

      The short-term rental company went from student side-project to unicorn status before imploding.

      ByThe Main

      November 11, 2025 · 2 min read

      How the Montreal-founded billion-dollar Sonder collapsed so suddenly
      Photography: Sonder / Official

      A Montreal-founded company that once promised to revolutionize short-term rentals shut down this week, leaving travellers worldwide scrambling for accommodations and marking the end of what was once considered a billion-dollar Airbnb competitor.

      Sonder Holdings announced Monday, November 10, 2025 that it would wind down operations immediately and file for Chapter 7 bankruptcy, leading to a complete liquidation. The collapse came one day after Marriott International terminated what was supposed to be a 20-year licensing agreement, citing Sonder's financial troubles.

      The speed caught everyone off-guard. Patrick M. D'Aoust was celebrating his anniversary at a Sonder property in Montreal when he received an email Sunday afternoon saying he needed to leave by 9 a.m. Monday. CNN reports the staff gave him 10 to 15 minutes to pack.

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

      Already a member? Sign in

      The Main

      Advertisement

      Follow on Google
      Montreal, Inc.

      How the Montreal-founded Billion-dollar Sonder Collapsed so Suddenly

      The short-term rental company went from student side-project to unicorn status before imploding.

      ByThe Main

      November 11, 2025 · 2 min read

      How the Montreal-founded billion-dollar Sonder collapsed so suddenly
      Photography: Sonder / Official

      A Montreal-founded company that once promised to revolutionize short-term rentals shut down this week, leaving travellers worldwide scrambling for accommodations and marking the end of what was once considered a billion-dollar Airbnb competitor.

      Sonder Holdings announced Monday, November 10, 2025 that it would wind down operations immediately and file for Chapter 7 bankruptcy, leading to a complete liquidation. The collapse came one day after Marriott International terminated what was supposed to be a 20-year licensing agreement, citing Sonder's financial troubles.

      The speed caught everyone off-guard. Patrick M. D'Aoust was celebrating his anniversary at a Sonder property in Montreal when he received an email Sunday afternoon saying he needed to leave by 9 a.m. Monday. CNN reports the staff gave him 10 to 15 minutes to pack.

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

      Already a member? Sign in

      The Main

      Advertisement

      Follow on Google

      More Montreal, Inc.

      Welcome Back From the Dead, Frank And Oak
      Montreal, Inc.
      The Main

      Welcome Back From the Dead, Frank And Oak

      The Montreal brand was insolvent a year ago. New owners have acquired the name, ditched the stores, and are betting the audience never left.

      How Ciele Proves It's About More Than Just Running
      Montreal, Inc.
      J.P. Karwacki

      How Ciele Proves It's About More Than Just Running

      Twelve years and a million hats later, Ciele co-founder Jeremy Bresnen is still more interested in why people quit than why they keep going.

      La Ronde Has a New Owner. Whether It Gets New Investment Is Another Question.
      Montreal, Inc.
      The Main

      La Ronde Has a New Owner. Whether It Gets New Investment Is Another Question.

      EPR Properties and former Six Flags CEO Kieran Burke are taking over the park, but Montrealers have heard promising ownership talk before.

      Maguire is what happens when you combine city-based design with accessible luxury
      Montreal, Inc.
      J.P. Karwacki

      Maguire is What Happens When You Combine City-based Design with Accessible Luxury

      It's a Canadian approach of place-based design that's made this purposeful brand grow (and not have to rely on going viral).

      Why Empire thinks it will thrive in a struggling  downtown core
      Montreal, Inc.
      J.P. Karwacki

      Why Empire Thinks it Will Thrive in a Struggling Downtown Core

      Phil Grisé is opening a 26,000-square-foot skate shop in a building Archambault couldn't hold on to —because to him, physical retail isn't dead, it just needs to be worth the trip.

      Inside CKUT, Montreal's 38-year experiment in community radio

      Previous

      Inside CKUT, Montreal's 38-year Experiment in Community Radio

      Next

      Experiential Gifts in Montreal: What to Give the Person Who Has Everything

      Experiential gifts in Montreal: What to give the person who has everything

      Latest from The Main

      DesignStop Building Sad CitiesNewsletterThe Bulletin: Downtown Gets a Jazz Room, Blasting Pink Floyd in a Church, and Girl Dinners [Issue #174]Beyond MontrealMontreal's New Second Airport Is Nearly 100 Years OldArts & CultureWhat to do this weekend (03.26–03.29)Arts & CultureMeet the Old Roots and New Blood of Mile End’s Greektown

      More Montreal, Inc.

      Welcome Back From the Dead, Frank And Oak
      Montreal, Inc.
      The Main

      Welcome Back From the Dead, Frank And Oak

      The Montreal brand was insolvent a year ago. New owners have acquired the name, ditched the stores, and are betting the audience never left.

      How Ciele Proves It's About More Than Just Running
      Montreal, Inc.
      J.P. Karwacki

      How Ciele Proves It's About More Than Just Running

      Twelve years and a million hats later, Ciele co-founder Jeremy Bresnen is still more interested in why people quit than why they keep going.

      La Ronde Has a New Owner. Whether It Gets New Investment Is Another Question.
      Montreal, Inc.
      The Main

      La Ronde Has a New Owner. Whether It Gets New Investment Is Another Question.

      EPR Properties and former Six Flags CEO Kieran Burke are taking over the park, but Montrealers have heard promising ownership talk before.

      Maguire is what happens when you combine city-based design with accessible luxury
      Montreal, Inc.
      J.P. Karwacki

      Maguire is What Happens When You Combine City-based Design with Accessible Luxury

      It's a Canadian approach of place-based design that's made this purposeful brand grow (and not have to rely on going viral).

      Why Empire thinks it will thrive in a struggling  downtown core
      Montreal, Inc.
      J.P. Karwacki

      Why Empire Thinks it Will Thrive in a Struggling Downtown Core

      Phil Grisé is opening a 26,000-square-foot skate shop in a building Archambault couldn't hold on to —because to him, physical retail isn't dead, it just needs to be worth the trip.

      Inside CKUT, Montreal's 38-year experiment in community radio

      Previous

      Inside CKUT, Montreal's 38-year Experiment in Community Radio

      Next

      Experiential Gifts in Montreal: What to Give the Person Who Has Everything

      Experiential gifts in Montreal: What to give the person who has everything

      Latest from The Main

      DesignStop Building Sad CitiesNewsletterThe Bulletin: Downtown Gets a Jazz Room, Blasting Pink Floyd in a Church, and Girl Dinners [Issue #174]Beyond MontrealMontreal's New Second Airport Is Nearly 100 Years OldArts & CultureWhat to do this weekend (03.26–03.29)Arts & CultureMeet the Old Roots and New Blood of Mile End’s Greektown