How One Brand Is Defying the Slow Fashion Slowdown
Business of Fashion05.07.2025
Photo: Business of Fashion
TL;DR
Fashion designer Eliza Faulkner is navigating the slow fashion industry's challenges by expanding her company while maintaining sustainable practices. She focuses on local sourcing, small production runs, and timeless designs to differentiate her brand amidst a market slowdown. Faulkner's strategy includes direct-to-consumer sales and collaborations, helping her stay resilient and innovative despite economic pressures in the fashion sector. Her approach exemplifies how brands can thrive by adhering to sustainable and ethical principles.