Judge authorizes Tim Hortons Roll Up to Win class action for Quebec customers

A judge has approved a class-action lawsuit against Tim Hortons over their 'Roll Up the Rim to Win' promotion for Quebec customers. The lawsuit claims the contest was deceptive, as certain participants felt misled about their chance of winning. The case highlights customer dissatisfaction, focusing on transparency in promotional activities. While specific compensation wasn't detailed, the move allows affected Quebec customers to seek potential remedies through legal action, emphasizing the importance of honesty in marketing campaigns.