SAQ adapts to Quebecers' new drinking habits by testing micro-stores and delivery
City News Montreal03.12.2025
Photo: City News Montreal
TL;DR
A new survey reveals that Quebecers are changing their drinking habits, with a significant increase in non-alcoholic beverage consumption. The Société des alcools du Québec (SAQ) reports growing interest in products like craft beers and low-alcohol drinks, reflecting a trend towards moderation. This shift could impact sales of traditional alcoholic beverages and indicates a broader movement towards healthier lifestyle choices among residents.