Montreal’s Plaza St-Hubert Is Thriving In Its New Weird Era

Plaza St-Hubert in Montreal is undergoing a transformation reflecting a new cultural and economic era. Known for its quirky charm and affordability, the area is now attracting diverse groups, from artists to restaurateurs and tech startups. This shift is fueled by a strategic rebranding, infrastructure improvements, and a focus on unique businesses and experiences, drawing in locals and tourists alike. While the evolution promises more vibrancy, there are concerns about gentrification impacting the community's character and affordability. The challenge remains in balancing development while preserving the neighborhood's distinctive identity.