CAMI's new styling studio is a fashion library of elusive finds

Camille Tremblay spent years styling clients remotely, curating lookbooks, ordering pieces online, and sending everything off with crossed fingers. It worked, she says, but something was missing: "I really missed that in-person touchpoint. Everybody is different. Everybody's type is different."

So she built CAMI in Montreal, a by-appointment personal styling studio and showroom designed to solve a problem she'd been circling for years: the city's limited access to interesting brands, and the friction that comes with shopping for them online.

Clients book a consultation—Tremblay takes measurements, figures out what they need—then schedule a styling session at least a week out. That gives her time to pull pieces: samples from a rotating selection of brands she works with directly, plus items ordered in from retailers like COS, Massimo Dutti, Holt Renfrew, and Mytheresa. When clients arrive, everything's ready. They try it on, take what works, leave the rest with no commitment until something fits.