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The Main Media Inc. 2026

✦ Built By Field Office
    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

    • Articles
    • Food & Drink
    • Arts & Culture
    • History Lesson
    • Bulletin
    • Events

    Guides

    • All Guides
    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
    • Best Bakeries

    Explore Montreal

    • Browse Directory
    • Restaurants
    • Bars
    • Cafés
    • Bookstores
    • Leaderboard
    • Editor's Picks
    • New Places

    About

    • About us
    • Subscribe
    • Shop
    • Advertise
    • Pitch us
    • RSS Feed

    Legal

    • Terms of service
    • Membership Terms
    • Privacy Policy
    Follow us
    InstagramTwitterTiktokLinkedin

    The Main Media Inc. 2026

    ✦ Built By Field Office
      --°C|Friday, May 1, 2026|
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      --°C|Friday, May 1, 2026|
      Subscribe today to get 3 free articles per month.Get 50% off your first 5 rides with Lyft
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      • Design
      • Food & Drink
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      • Romantic Restaurants
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      • See all Guides
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      Arts & Culture

      From Garden to Bouquet: The Story of Floramama's Farmed Flowers

      We recently sat down with the author and owner of Floramama, Chloé Roy, to hear her story and learn about the magic behind her ecological flower farm—and her upcoming book launch.

      ByDaniel Bromberg

      May 9, 2023 · 5 min read

      From Garden to Bouquet: The Story of Floramama's Farmed Flowers
      Chloé Roy, owner of Floramama Ferme Florale and author of Floramama

      In the rolling hills of the southern Quebec town of Frelighsburg, one local business continues to captivate the hearts—and senses—of all who discover it. Floramama Ferme Florale, a stunning flower farm set in the heart of the Eastern Townships, is known for its lush and vibrant blooms.

      And the story behind it is arguably just as beautiful as the flowers themselves.


      It began when Roy was just 11 years, when she moved from Montreal to a beautiful ancestral farm in Bedford, QC. Growing up in nature, she would often stash handfuls of dry hay in her backpack to smell in class whenever she missed the farm.

      Roy was living in Frelighsburg at 19 when she had her first child, followed by her second at the age of 21 and third at 26. With three young children at home, Roy chose to be a stay-at-home mom while completing a program in sound engineering. A few years later, she met Maude-Hélène Desroches and Jean-Martin Fortier, owners of a small vegetable farm called Les Jardins de la Grelinette in St-Armand.

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      The Main

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      Share your thoughts and join the conversation. Please be respectful and constructive.

      No comments yet. Be the first!

      Follow on Google
      Montreal’s Indie Drag Scene Is Breaking the Rules and Reclaiming the Stage
      Arts & Culture
      Morgan Mullin

      Montreal’s Indie Drag Scene Is Breaking the Rules and Reclaiming the Stage

      Outside the orbit of Drag Race and touring headliners, Montreal's indie drag scene puts experimentation over polish, blending theatre, burlesque, and performance art.

      What To Do This Weekend (04.30–05.03)
      Arts & Culture
      J.P. Karwacki

      What To Do This Weekend (04.30–05.03)

      From horror films and roller derby docs to Japan Week and a Griffintown block party: April 30 to May 3, 2026.

      The Drama Makes You the Villain in Real Time
      Arts & Culture
      Gianni Fiasche

      The Drama Makes You the Villain in Real Time

      Kristoffer Borgli's dark comedy starring Zendaya and Robert Pattinson makes the audience complicit as their relationship falls apart.

      The Separatist Cafe Where All Are Welcome
      Arts & Culture
      Salomé Maari @ URBANIA

      The Separatist Cafe Where All Are Welcome

      Club Pays, the first sovereigntist café in Quebec, creates a gathering space on Plaza Saint-Hubert for sovereigntists (and anyone curious enough to walk in).

      Your 2026 Guide to Palomosa
      Arts & Culture
      The Main

      Your 2026 Guide to Palomosa

      MGMT, Fakemink, Hannah Diamond, and more at Parc Jean-Drapeau this May.

      Why Plaza Côte-des-Neiges Remains the Heart of Uptown
      Arts & Culture
      Gladys Bonyad

      Why Plaza Côte-des-Neiges Remains the Heart of Uptown

      Food counters, markets, and the third space hub of the Plaza: Côte-des-Neiges’ everyday spaces shape its neighbourhood’s identity and hold its communities together.

      Arts & Culture

      From Garden to Bouquet: The Story of Floramama's Farmed Flowers

      We recently sat down with the author and owner of Floramama, Chloé Roy, to hear her story and learn about the magic behind her ecological flower farm—and her upcoming book launch.

      ByDaniel Bromberg

      May 9, 2023 · 5 min read

      From Garden to Bouquet: The Story of Floramama's Farmed Flowers
      Chloé Roy, owner of Floramama Ferme Florale and author of Floramama

      In the rolling hills of the southern Quebec town of Frelighsburg, one local business continues to captivate the hearts—and senses—of all who discover it. Floramama Ferme Florale, a stunning flower farm set in the heart of the Eastern Townships, is known for its lush and vibrant blooms.

      And the story behind it is arguably just as beautiful as the flowers themselves.


      It began when Roy was just 11 years, when she moved from Montreal to a beautiful ancestral farm in Bedford, QC. Growing up in nature, she would often stash handfuls of dry hay in her backpack to smell in class whenever she missed the farm.

      Roy was living in Frelighsburg at 19 when she had her first child, followed by her second at the age of 21 and third at 26. With three young children at home, Roy chose to be a stay-at-home mom while completing a program in sound engineering. A few years later, she met Maude-Hélène Desroches and Jean-Martin Fortier, owners of a small vegetable farm called Les Jardins de la Grelinette in St-Armand.

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

      Already a member? Sign in

      The Main

      Comments

      Welcome to The Main's comments section!

      Share your thoughts and join the conversation. Please be respectful and constructive.

      No comments yet. Be the first!

      Follow on Google
      Montreal’s Indie Drag Scene Is Breaking the Rules and Reclaiming the Stage
      Arts & Culture
      Morgan Mullin

      Montreal’s Indie Drag Scene Is Breaking the Rules and Reclaiming the Stage

      Outside the orbit of Drag Race and touring headliners, Montreal's indie drag scene puts experimentation over polish, blending theatre, burlesque, and performance art.

      What To Do This Weekend (04.30–05.03)
      Arts & Culture
      J.P. Karwacki

      What To Do This Weekend (04.30–05.03)

      From horror films and roller derby docs to Japan Week and a Griffintown block party: April 30 to May 3, 2026.

      The Drama Makes You the Villain in Real Time
      Arts & Culture
      Gianni Fiasche

      The Drama Makes You the Villain in Real Time

      Kristoffer Borgli's dark comedy starring Zendaya and Robert Pattinson makes the audience complicit as their relationship falls apart.

      The Separatist Cafe Where All Are Welcome
      Arts & Culture
      Salomé Maari @ URBANIA

      The Separatist Cafe Where All Are Welcome

      Club Pays, the first sovereigntist café in Quebec, creates a gathering space on Plaza Saint-Hubert for sovereigntists (and anyone curious enough to walk in).

      Your 2026 Guide to Palomosa
      Arts & Culture
      The Main

      Your 2026 Guide to Palomosa

      MGMT, Fakemink, Hannah Diamond, and more at Parc Jean-Drapeau this May.

      Why Plaza Côte-des-Neiges Remains the Heart of Uptown
      Arts & Culture
      Gladys Bonyad

      Why Plaza Côte-des-Neiges Remains the Heart of Uptown

      Food counters, markets, and the third space hub of the Plaza: Côte-des-Neiges’ everyday spaces shape its neighbourhood’s identity and hold its communities together.

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      Lewis Capaldi Packed the Bell Centre on a Playoff Tuesday
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      Lewis Capaldi Packed the Bell Centre on a Playoff Tuesday

      A sold-out crowd, a Habs dedication, and a Scottish singer-songwriter happy to be back.

      Red Bull Heavy Metal's Final Stop Was Its Best One
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      The Olympic Stadium hosted the snowboard spectacle's Canadian debut—thousands showing up to prove Montreal is as serious a winter city as ever.

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      Scream 7 Has a New Contender for Worst in the Series
      Arts & Culture
      Gianni Fiasche

      Scream 7 Has a New Contender for Worst in the Series

      Neve Campbell's return and a promising newcomer in Isabel May can't save a sequel that's messy, overstuffed, and never quite finds its (knife)point.

      Meet the Old Roots and New Blood of Mile End’s Greektown
      Arts & Culture
      Toula Drimonis

      Meet the Old Roots and New Blood of Mile End’s Greektown

      Years of tavernas, bouzouki nights, and freddo coffee joints have left traces that remain to this day.

      The MEM Acquires 5,000 Objects From Chinatown's Last Factory
      Arts & Culture
      J.P. Karwacki

      The MEM Acquires 5,000 Objects From Chinatown's Last Factory

      Inside the Wings Collection: 130 years of Sino-Montréal life, rescued from a noodle factory's attic before it could disappear.

      How a Visit to the Mountains of Ghana led to Batik Boutik's Rise
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      Kaitlyn DiBartolo

      How a Visit to the Mountains of Ghana Led to Batik Boutik's Rise

      Maya Amoah's Batik Boutik brings Ghanaian wax print and batik craft to the world while keeping the artisans who make it at the centre of the story.

      Lewis Capaldi Packed the Bell Centre on a Playoff Tuesday
      Arts & Culture
      The Main

      Lewis Capaldi Packed the Bell Centre on a Playoff Tuesday

      A sold-out crowd, a Habs dedication, and a Scottish singer-songwriter happy to be back.

      Red Bull Heavy Metal's Final Stop Was Its Best One
      Arts & Culture
      Joe Kanzangu

      Red Bull Heavy Metal's Final Stop Was Its Best One

      The Olympic Stadium hosted the snowboard spectacle's Canadian debut—thousands showing up to prove Montreal is as serious a winter city as ever.

      Latest from The Main

      Arts & CultureMontreal’s Indie Drag Scene Is Breaking the Rules and Reclaiming the StageNewsletterThe Bulletin: Gore and Comedy at the Cinema, Go Habs Go, and Pizza with Your Pint [Issue #179]Arts & CultureWhat To Do This Weekend (04.30–05.03)DesignA Guide to Design Week Montreal 2026Food + drinkMontreal Leads Canada's 100 Best Bar Rankings for 2026
      The Bulletin: A new city slogan, boozy pop-ups, and more [Issue #23]

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      The Bulletin: A New City Slogan, Boozy Pop-ups, and More [Issue #23]

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      The Bulletin: Who's the Mother of Montreal? [Issue #24]

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      The Bulletin: A new city slogan, boozy pop-ups, and more [Issue #23]

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      The Bulletin: A New City Slogan, Boozy Pop-ups, and More [Issue #23]

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      The Bulletin: Who's the Mother of Montreal? [Issue #24]

      The Bulletin: Who's the mother of Montreal? [Issue #24]