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The Main Media Inc. 2026

✦ Built By Field Office
    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

    • Articles
    • Food & Drink
    • Arts & Culture
    • History Lesson
    • Bulletin
    • Events

    Guides

    • All Guides
    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
    • Best Bakeries

    Explore Montreal

    • Browse Directory
    • Restaurants
    • Bars
    • Cafés
    • Bookstores
    • Leaderboard
    • Editor's Picks
    • New Places

    About

    • About us
    • Subscribe
    • Shop
    • Advertise
    • Pitch us
    • RSS Feed

    Legal

    • Terms of service
    • Membership Terms
    • Privacy Policy
    Follow us
    InstagramTwitterTiktokLinkedin

    The Main Media Inc. 2026

    ✦ Built By Field Office
      --°C|Thursday, April 23, 2026|
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      --°C|Thursday, April 23, 2026|
      Subscribe today to get 3 free articles per month.Get 50% off your first 5 rides with Lyft
      InstagramTwitterTiktokLinkedin
      |
      Advertise
      The Main Logo
      Arts & CultureFood & DrinkHistoryGuides
      Explore
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
      Neighbourhood
      • Downtown
      • Le Plateau-Mont-Royal
      • Mile End
      • Mile-Ex
      • Saint-Henri
      • See All
      Business Type
      • Restaurant
      • Café
      • Boutique / Store
      • Bar
      • Bakery
      • See All
      Near the Metro
      • Peel
      • Mont-Royal
      • Place-Saint-Henri
      • Place-d'Armes
      • Jarry
      • View all
      More
      Categories
      • Beyond Montreal

        Travel, adventure, and global perspectives.

      • Design

        The best of Montreal design.

      • History

        Stories, lessons, and context.

      • Newsletter

        Our weekly newsletter.

      • Weather
      • See all original stories
      Shop
      Subscribe
      Subscribe
      I Swear Doesn't Flinch From Making Tourette Syndrome Both Funny and Gutting
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      I Swear Doesn't Flinch From Making Tourette Syndrome Both Funny and Gutting

      Robert Aramayo's BAFTA-winning performance anchors a film that walks the line between comedy and heartbreak without tumbling down.

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      The MAC Is Rebuilding With a Different Idea of What It Should Be
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      What to do this weekend (04.23–04.26)
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      The MAC Is Rebuilding With a Different Idea of What It Should Be
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      The MAC Is Rebuilding With a Different Idea of What It Should Be

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      After a Close Call, MURAL Fest Finds a Future

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      How the Next Generation of Dep Owners Is Keeping Them Alive

      As margins shrink, succession fades, and chains tighten their grip, the traditional dep model is eroding—and that's pushing new owners to find different ways to survive.

      ByElle Magni

      April 22, 2026 · 4 min read

      How the Next Generation of Dep Owners Is Keeping Them Alive
      From staple goods to unexpected offerings, today’s deps reflect the people running them as much as the communities they serve. (Editor’s Note: Photos, sourced from Sam Lee’s photography project Meet me at the dep are for illustrative purposes only). | Photography by Sam Lee / @samlee.photo

      What do rat traps, cigs, and Cheetos have in common? Browse through the aisles of your local dep and you can probably find all three. A student apartment complex might have also made the cut. Sure, the traps are probably behind a dusty display of phone cases nobody’s touched since 2019—but that’s the dep for you.

      Montreal's dépanneur: corner store, neighbourhood anchor, and a Quebec institution unto itself. And yet, by every rational measure, it shouldn't be surviving. Margins are thin and convenience chains have cornered the market. The next generation has options. So who’s actually opening these things in 2026, and why?

      Business as usual

      The man behind the counter at Dépanneur Bon-Voisin on Queen Mary didn't mince words and didn’t offer his name. Terrible business, he says. He’s been co-owner since 2004, which makes him something of a veteran in an industry that chews people up. Margins were already thin before COVID shaved them down further. Theft gets absorbed quietly: report it to insurance and watch your premiums climb. His son studied, then left for the States. There is no plan for what comes next. He didn't seem troubled by this. He said his story was normal, uninteresting, even.

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      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

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      or

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      The Main

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      Welcome to The Main's comments section!

      Share your thoughts and join the conversation. Please be respectful and constructive.

      No comments yet. Be the first!

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      How the Next Generation of Dep Owners Is Keeping Them Alive

      As margins shrink, succession fades, and chains tighten their grip, the traditional dep model is eroding—and that's pushing new owners to find different ways to survive.

      ByElle Magni

      April 22, 2026 · 4 min read

      How the Next Generation of Dep Owners Is Keeping Them Alive
      From staple goods to unexpected offerings, today’s deps reflect the people running them as much as the communities they serve. (Editor’s Note: Photos, sourced from Sam Lee’s photography project Meet me at the dep are for illustrative purposes only). | Photography by Sam Lee / @samlee.photo

      What do rat traps, cigs, and Cheetos have in common? Browse through the aisles of your local dep and you can probably find all three. A student apartment complex might have also made the cut. Sure, the traps are probably behind a dusty display of phone cases nobody’s touched since 2019—but that’s the dep for you.

      Montreal's dépanneur: corner store, neighbourhood anchor, and a Quebec institution unto itself. And yet, by every rational measure, it shouldn't be surviving. Margins are thin and convenience chains have cornered the market. The next generation has options. So who’s actually opening these things in 2026, and why?

      Business as usual

      The man behind the counter at Dépanneur Bon-Voisin on Queen Mary didn't mince words and didn’t offer his name. Terrible business, he says. He’s been co-owner since 2004, which makes him something of a veteran in an industry that chews people up. Margins were already thin before COVID shaved them down further. Theft gets absorbed quietly: report it to insurance and watch your premiums climb. His son studied, then left for the States. There is no plan for what comes next. He didn't seem troubled by this. He said his story was normal, uninteresting, even.

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

      Already a member? Sign in

      The Main

      Comments

      Welcome to The Main's comments section!

      Share your thoughts and join the conversation. Please be respectful and constructive.

      No comments yet. Be the first!

      Advertisement

      Follow on Google

      Related Classics

      From our archive.

      Project Hail Mary Makes the Case That Cooperation Beats Survival
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