Olivia Donahue was 17 when, as part of an entrepreneurship class project, she launched Avenir Vert. Tasked simply with designing a business, she developed the upcycling fashion label that's been operating ever since.
The small, handmade brand grew out of a passion for sustainability rather than a love for fashion. Vegan since the age of 12, it was young Olivia’s disapproval of commercial fishing and factory farming that sparked her interest in sustainability.
“Sustainability is actually where I approached fashion from, rather than the other way around,” she explains. “Fashion is a world that I was not even into at all until I started doing it myself.”
“The branding, the whole world and vision that I've created, is just very intuitive… It flows and evolves, but it's always very delicate and feminine... It’s like a fairyland.”
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