PONY

Gabrielle Laïla Tittley, aka Pony, has made a career out of turning emotional intensity into art that hits hard—and hugs back. Her Plaza St-Hubert storefront is as unmistakable as her style: all bold colours, plush characters, and subversive charm. Inside, you’ll find stuffed creatures like Anxiyeti and Kinzu, each embodying complex feelings like grief, anxiety, and loneliness—with a side of humour. Raised by a muralist mother and shaped by a turbulent childhood, Tittley channels her inner chaos into playful, therapeutic visuals that often blend 90s nostalgia with sharp social commentary.

Her brand, Pony, is more than merch—it’s a quiet revolution of softness in a world short on empathy. Collaborating with local artisans (including a 70-year-old Colombian seamstress), she creates limited-run items that offer emotional solidarity as much as style. Whether it’s a fire-engulfed “Club Optimiste” hoodie or a peace-focused tee created in response to global conflict, Pony’s work isn’t just about coping—it’s about connecting.