Founded by Laurence Gaudreau-Pépin, the Montreal brand SOJA&CO. produces soy wax candles, diffusers, and home care products designed around clean ingredients and restraint, not excess. Scents are layered and deliberate—pine softened with spice, resin warmed by wood—developed with perfumer-grade precision rather than novelty. Everything is hand-poured in non-GMO soy wax, finished in reusable amber glass, and made without animal testing or toxic additives. It’s wellness scaled for everyday life: small rituals, affordable indulgences, and products meant to quietly improve how a space feels.