Le 404 operates on the logic of a quiet in-joke. Open late from Thursday to Sunday, the Old Montreal bar is built around concealment, accessed through a deliberately misleading front that rewards those paying attention. Inside, the room leans intimate and dim, with a design language that pulls from classic cocktail bars without slipping into costume: red velvet textures, marble surfaces, low lighting, and a tight layout meant for conversation. The cocktail list focuses on modern classics and house originals, favouring balance and technique over novelty for novelty’s sake. A concise food menu—think tartares, oysters, and small plates meant to stretch the night—supports the bar’s late-hour rhythm.