Since opening in 2011, Les Coureurs de Jupons has carved out a distinct place on Promenade Masson as a hub for Quebec-made fashion and design. Founded by friends Kristelle and Geneviève, the boutique grew out of a shared desire to support local creators and rethink how people consume clothing and gifts. Today, it brings together the work of more than 100 Quebec designers, spanning clothing, jewellery, accessories, and small objects for women, men, and kids—all made here. The focus is firmly on ethical production, originality, and accessibility. Alongside its rotating selection of independent designers, Les Coureurs de Jupons also produces its own in-house line, defined by clean silhouettes, comfortable fabrics, and graphic collaborations with local artists.