ça va de soi

For Montreal’s ça va de soi, knitwear’s a manifesto against the fast-fashion frenzy. This family-run house has spent decades perfecting essentials that are timeless with top-notch natural fibres like Egyptian cotton and New Zealand wool. Every item reflects a commitment to quality, from buttery-soft sweaters to care products like bespoke soaps and repair kits.

Anchored in Mile-End with outposts in Toronto, Quebec City, and Ottawa, ça va de soi creates clothing meant to outlive trends. Their muted palette—think taupe, navy, and black—gets the occasional jolt of lilac or crimson. Founder Antoine Nasri’s mantra, “clothes with soul,” underscores their approach: Slow, sustainable, and human-centered.