St-Hubert may be a household name across Quebec today, but it all started on Plaza Saint-Hubert. In 1951, Hélène and René Léger opened the very first rotisserie at 6355 rue Saint-Hubert, using second-hand kitchen equipment and seating just 78. From that modest dining room, they redefined what fast, affordable comfort food could look like in Montreal. The now-iconic roast chicken and sauce combo took off fast, and within a year, they were running Canada’s first-ever home delivery service—complete with a fleet of bright yellow Beetles weaving through the city. Plaza St-Hubert wasn’t just the birthplace of St-Hubert’s menu—it was the testing ground for an entire restaurant model that mixed efficiency with a Québécois sense of warmth. Seven decades later, the brand has gone green, gone national, and even gone digital—but it all traces back to that one rotisserie on the Plaza, where the smell of roast chicken first drew the neighbourhood in.