The Fairyland Fashion Brand Sewn Entirely in Its Founder's Bedroom

Olivia Donahue was 17 when, as part of an entrepreneurship class project, she launched Avenir Vert. Tasked simply with designing a business, she developed the upcycling fashion label that's been operating ever since.

The small, handmade brand grew out of a passion for sustainability rather than a love for fashion. Vegan since the age of 12, it was young Olivia’s disapproval of commercial fishing and factory farming that sparked her interest in sustainability.

“Sustainability is actually where I approached fashion from, rather than the other way around,” she explains. “Fashion is a world that I was not even into at all until I started doing it myself.”