WILLS: A New Hub for Balanced Beer in Mile-Ex

Montreal’s newest microbrewery opens up about what it means for the city.

Daniel Bromberg

Daniel Bromberg

July 21, 2023- Read time: 5 min
WILLS: A New Hub for Balanced Beer in Mile-ExWith WILLS now set to drop its own beer, this terrasse set-up is looking like it'll be the summer's go-to spot. (Image credit: Ali Inay)

Joining us on the sunny, sprawling terrasse sandwiched between mostly empty, pre-pandemic office towers, Ethan Wills leans forward onto an orange metal chair and exhales. "Yeah, it's been quite a ride," he says, with the beginnings of a smile curling around the corner of his mouth.

A year since WILLS opened as a bar in Mile-Ex—having taken up residence in the large industrial space that once housed both the Brasserie Vieux-Montréal (BVM) and local favourite Alexandraplatz—the team is now gearing up for the highly-anticipated release of its beer with an official launch set for today, Friday, July 21.

But more on that later. First, a bit of history.

Image credit: Ali Inay

Like so many great stories these days, this dream started during the initial moments of the first pandemic lockdown. Ethan Wills, former co-owner and manager of Restaurant Lawrence in Mile End, took the rare opportunity to sit back (something, we understand, isn't always possible when you're at the helm of one of Montreal's most popular dining destinations) and evaluate his next move. With plans for his cousin Alex, a geochemist and volcanologist, set to return to Canada from overseas, a plan was quickly hatched to make something of their desire to brew beer in Montreal.

Member-only story

Unlock Montreal’s stories. Join The Main community.

Read this story free.

Enter your email to unlock your first article and get The Bulletin — our weekly roundup of food, art, and local culture.

  • 5 free articles per month
  • Save your favourite places & guides
  • Weekly newsletter The Bulletin
  • Stay connected to Montreal culture

Become an Insider.

Join a community that supports independent Montreal stories and celebrates the people shaping its culture.

Subscribe
  • Unlimited access to all stories
  • Exclusive features & local insights
  • Special offers and event invites
  • 10% off in our shop
  • Support local storytelling

Already a member? Sign in

Related articles

You can always rely on this Moroccan-French café
J.P. Karwacki

You can always rely on this Moroccan-French café

Nili's the opposite of fine dining: a tiny Mile End spot with Moroccan home cooking, twice-a-week prices, and the feeling of a café you can reliably drop into.

Give the gift of Montreal’s best restaurants this holiday season
The Main

Give the gift of Montreal’s best restaurants this holiday season

Experiencing a great meal can stick with you longer than anything that comes wrapped.

The Best New Cafés in Montreal [November 2025]
J.P. Karwacki

The Best New Cafés in Montreal [November 2025]

Specialty roasters, cultural hybrids, gym counters, and metaphysical shops: Here are the 26 best new cafés in Montreal.

Montreal lands two spots on Air Canada & enRoute’s Best New Restaurants for 2025
J.P. Karwacki

Montreal lands two spots on Air Canada & enRoute’s Best New Restaurants for 2025

Two local restaurants crack the Top 10 following a strong showing in the long list.

The Best New Bars in Montreal [November 2025]
J.P. Karwacki

The Best New Bars in Montreal [November 2025]

An industry-forward haunt with precision mixology, a new live music venue, Japanese inspirations at a hotel bar, and one big German beer hall.

A (mostly) spoken history of Pasta Casareccia and 40 years of feeding NDG
Tom Zalatnai

A (mostly) spoken history of Pasta Casareccia and 40 years of feeding NDG

How a kid who swore he'd never run the family business ended up exactly in the institution where he belongs.