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The Main Media Inc. 2026

✦ Built By Field Office
    1. Articles
    2. Arts & Culture

    Edward Hillel's new book offers a rare then-and-now look at an iconic Montreal street

    Nearly 40 years after his landmark book helped designate The Main as a heritage site, Edward Hillel returns with a layered portrait of memory, time, and urban change.

    By J.P. KarwackiNovember 27, 2025 - Read time: 8 min
    Edward Hillel's new book offers a rare then-and-now look at an iconic Montreal streetA page from photographer Edward Hillel's new book, Holding the Main / Tendre la Main. | Images courtesy of Edward Hillel

    Places featured in this article

    H. Fisher & Sons LtdBarfly

    In 1976, Edward Hillel rented an abandoned Chinese laundromat on Esplanade and Villeneuve and turned it into a collaborative space he called "the clubhouse". He built a darkroom, invited photographers, and started learning his craft while working as a community organizer on Boulevard Saint-Laurent. He was in his twenties, studying political science and philosophy at McGill, packing a Minolta his father gave him. He was just figuring it out like anyone would be at that time of their life in the Plateau.

    Between 1978 and 1985, he took the photographs that would become The Main: Portrait of a Neighbourhood, published in 1987 by a major Toronto house and gone within months. But while the book sold out, it also helped get Saint-Laurent Boulevard designated as a Canadian heritage landmark. Nearly four decades later, Hillel has returned with Holding the Main (Hurtwood Press, 2025), a book that asks "can you go home again?" from the place of leaving a place you love. The answer, it turns out, is both yes and no.

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