In a scene increasingly driven by spectacle—where the booth has become a stage, the DJ a brand, and the night something to document instead of feel—longtime Montreal based international DJ and sound system builder JoJo Flores speaks through frequency, texture, and intent.
If you’ve ever found yourself dancing at Baby, eating at Arthur’s, or caught off guard by how good the music sounds at a restaurant like Bar George or a speakeasy like Coldroom, chances are he had a hand in shaping the experience.
After decades behind the decks, Flores has become a kind of sonic custodian that’s both playing music and preserving its purpose: He offers master class DJ lessons, installs high-fidelity systems around the city, and champions vinyl less not as a nostalgic flex, but as a quiet rebellion against everything the scene’s started to forget.

For readers who care about Montreal.
Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.




![The Bulletin: A bookstore revived, a nightclub's last dance, and Pink Floyd under the stars [Issue #166]](https://themain.ghost.io/content/images/2026/01/ezgif.com-optimize-1.gif)


![The Bulletin: Pizza and vinyl, sunset line dancing, and half a million flowers [Issue #134]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2025%2F06%2F481899988_941900198113183_7949545861361702698_n-1.jpg&w=640&q=75)


![The Reeds: A Novel [Stamped by Author]](/_next/image?url=https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0601%2F1709%2F0544%2Ffiles%2FIMG_9098.heic%3Fv%3D1730301494&w=3840&q=75)