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The Main Media Inc. 2026

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    1. Articles
    2. Arts & Culture

    Le Club: Montreal’s crossroads for coffeehouse culture, cycling, and running

    When it opened in 2017, Le Club took a different path from traditional bike shops, building new communities around the cultures of cycling and running.

    By J.P. KarwackiSeptember 23, 2024 - Read time: 5 min
    Le Club: Montreal’s crossroads for coffeehouse culture, cycling, and runningPhotograph: Courtesy Le Club / @leclub.cc_cafe & @leclub.cc_store

    Places featured in this article

    Le Club Café

    When Le Club opened its café in the Plateau in 2017, the neighbourhood—let alone the city—hadn’t seen much of its kind before.

    The concept wasn’t new—it existed in other cities like New York and in Europe, particularly in France and Italy—but the culture of cycling and running cafés existed only sparsely in Montreal.

    Photograph: Courtesy Le Club / @leclub.cc_cafe & @leclub.cc_store

    “At the time, we felt traditional bike shops couldn’t reach all cyclists. The local bike shop had always been a place where cyclists met, exchanged tips, and bonded over shared passions,” explains Le Club co-owner Christophe Perreault.

    “However, some younger generations of cyclists don’t have the same relationship with bike shops anymore. They educate themselves online, and some might buy their bikes on platforms like Facebook Marketplace—to them, a bike shop is more like a garage you visit for repairs, not a place to hang out.”

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