The Main

Montreal's Cultural Directory

Help us improve! Share your thoughts on how we can make your experience better.

Leave feedback

For partnerships and collaborations:

partnerships@themain.com

Content

  • Articles
  • Food & Drink
  • Arts & Culture
  • History Lesson
  • Bulletin
  • Events

Guides

  • All Guides
  • Best Restaurants
  • Best Cafés
  • Best Bars
  • Best Brunch
  • Best Bakeries

Explore Montreal

  • Browse Directory
  • Restaurants
  • Bars
  • Cafés
  • Bookstores

About

  • About us
  • Subscribe
  • Shop
  • Advertise
  • Pitch us
  • RSS Feed
  • Subscribe

Legal

  • Terms of service
  • Membership Terms
  • Privacy Policy
Follow us
InstagramTwitterTiktokLinkedin

The Main Media Inc. 2026

✦ Built By Field Office
    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

    • Articles
    • Food & Drink
    • Arts & Culture
    • History Lesson
    • Bulletin
    • Events

    Guides

    • All Guides
    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
    • Best Bakeries

    Explore Montreal

    • Browse Directory
    • Restaurants
    • Bars
    • Cafés
    • Bookstores

    About

    • About us
    • Subscribe
    • Shop
    • Advertise
    • Pitch us
    • RSS Feed
    • Subscribe

    Legal

    • Terms of service
    • Membership Terms
    • Privacy Policy
    Follow us
    InstagramTwitterTiktokLinkedin

    The Main Media Inc. 2026

    ✦ Built By Field Office
      --°C|Sunday, March 15, 2026|
      Subscribe today to get 3 free articles per month.ROYALMOUNT Wants to Be Your Dining Destination for a Whole MonthGet 50% off your first 5 rides with Lyft
      InstagramTwitterTiktokLinkedin
      |
      Advertise
      The Main Logo
      Magazine
      Categories
      • Arts & Culture

        Creativity, heritage, and expression.

      • Beyond Montreal

        Travel, adventure, and global perspectives.

      • Design

        The best of Montreal design.

      • Food & Drink

        La bonne bouffe.

      • History

        Stories, lessons, and context.

      • Newsletter

        Our weekly newsletter.

      • See all original stories
      Explore Montreal
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
      Neighbourhood
      • Downtown
      • Le Plateau-Mont-Royal
      • Mile End
      • Mile-Ex
      • Saint-Henri
      • See All
      Business Type
      • Restaurant
      • Café
      • Boutique / Store
      • Bar
      • Bakery
      • See All
      Near the Metro
      • Peel
      • Mont-Royal
      • Place-Saint-Henri
      • Place-d'Armes
      • Jarry
      • View all
      Shop
      Subscribe
      Subscribe
      --°C|Sunday, March 15, 2026|
      Subscribe today to get 3 free articles per month.ROYALMOUNT Wants to Be Your Dining Destination for a Whole MonthGet 50% off your first 5 rides with Lyft
      InstagramTwitterTiktokLinkedin
      |
      Advertise
      The Main Logo
      Magazine
      Categories
      • Arts & Culture

        Creativity, heritage, and expression.

      • Beyond Montreal

        Travel, adventure, and global perspectives.

      • Design

        The best of Montreal design.

      • Food & Drink

        La bonne bouffe.

      • History

        Stories, lessons, and context.

      • Newsletter

        Our weekly newsletter.

      • See all original stories
      Explore Montreal
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
      Neighbourhood
      • Downtown
      • Le Plateau-Mont-Royal
      • Mile End
      • Mile-Ex
      • Saint-Henri
      • See All
      Business Type
      • Restaurant
      • Café
      • Boutique / Store
      • Bar
      • Bakery
      • See All
      Near the Metro
      • Peel
      • Mont-Royal
      • Place-Saint-Henri
      • Place-d'Armes
      • Jarry
      • View all
      Shop
      Subscribe
      Subscribe
      1. Articles
      2. Arts & Culture

      Mr. Sign: When Montreal’s Main Streets Become a Canvas for Artist Dave Arnold

      Talking up the value of old craftsmanship, defining a city’s visual landscapes for 15 years, and new collaborations.

      By J.P. KarwackiAugust 23, 2024 - Read time: 11 min
      Mr. Sign: When Montreal’s main streets become a canvas for artist Dave Arnold
      Photograph: Philip Tabah / @phlop
      1. Articles
      2. Arts & Culture

      Mr. Sign: When Montreal’s Main Streets Become a Canvas for Artist Dave Arnold

      Talking up the value of old craftsmanship, defining a city’s visual landscapes for 15 years, and new collaborations.

      By J.P. KarwackiAugust 23, 2024 - Read time: 11 min
      Mr. Sign: When Montreal’s main streets become a canvas for artist Dave Arnold
      Photograph: Philip Tabah / @phlop

      Dave Arnold is now synonymous with the art of hand-painted signage in Montreal. However, when he first began approaching local businesses in 2009 under the name Mr. Sign, he didn’t realize he was preserving something old and irreplaceably human in the city.

      Armed with a toolkit of brushes and developing skills, his early efforts earned him $200 and a steak dinner. That’s since evolved into a 15-year career, during which he has designed many of Montreal’s most iconic signs, defining modern-day institutions through the time-honoured craft of hand-painted signage.

      Photograph: Philip Tabah / @phlop

      Today, Mr. Sign designs join the annals of artists and their works which visually represent the city’s identity. Dave may not put it in these grandiose terms, but: His works distill complex cultural, historical, and social elements into single, recognizable images that convey meanings beyond words.

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

      Already a member? Sign in

      Advertisement

      Advertisement

      Advertisement

      Advertisement

      Related articles

      Our Predictions, Picks, and a Few Honest Upsets at the 98th Oscars
      Arts & Culture
      Gianni Fiasche

      Our Predictions, Picks, and a Few Honest Upsets at the 98th Oscars

      From Best Picture to Supporting Actress, here's who we think will win, who should win, and the wildcards worth watching.

      What to do this weekend (03.12–03.15)
      Arts & Culture
      The Main

      What to Do This Weekend (03.12–03.15)

      From immersive theatre and Oscars watch parties to sugar shack events and thrifting: March 12 to 15, 2026.

      Scream 7 Has a New Contender for Worst in the Series
      Arts & Culture
      Gianni Fiasche

      Scream 7 Has a New Contender for Worst in the Series

      Neve Campbell's return and a promising newcomer in Isabel May can't save a sequel that's messy, overstuffed, and never quite finds its (knife)point.

      Montreal Finally Has a Design Week to Call Its Own
      Arts & Culture
      The Main

      Montreal Finally Has a Design Week to Call Its Own

      Twenty years after earning its UNESCO City of Design designation, Montreal is consolidating its scattered design events under one banner for the first time.

      Red Bull Heavy Metal's Final Stop Was Its Best One
      Arts & Culture
      Joe Kanzangu

      Red Bull Heavy Metal's Final Stop Was Its Best One

      The Olympic Stadium hosted the snowboard spectacle's Canadian debut—thousands showing up to prove Montreal is as serious a winter city as ever.

      A (Mostly) Spoken History of Casa del Popolo, the Venue That Launched a Thousand Weird Bands
      Arts & Culture
      Kaitlyn DiBartolo

      A (Mostly) Spoken History of Casa Del Popolo, the Venue That Launched a Thousand Weird Bands

      Godspeed You! Black Emperor bassist Mauro Pezzente on 25 years of cheap rent, weirdo music, and keeping the lights on in Mile End.

      CAMI's new styling studio is a fashion library of elusive finds
      Arts & Culture
      J.P. Karwacki

      CAMI's New Styling Studio is a Fashion Library of Elusive Finds

      Camille Tremblay's by-appointment showroom brings hard-to-find brands to Montreal to fix the friction of shopping online.

      Nirvanna the Band the Show the Movie is the Comedy Movie Event of the Year
      Arts & Culture
      Gianni Fiasche

      Nirvanna the Band the Show the Movie is the Comedy Movie Event of the Year

      Matt Johnson and Jay McCarrol's time-travel mockumentary is inventive, chaotic, and the most fun you'll have at a theatre this year.

      How this family-run auction house is preserving the art of antiquing
      Arts & Culture
      Elle Magni

      How This Family-run Auction House is Preserving the Art of Antiquing

      NDG's family-run Kavanagh Auctions traded the slow game of traditional antique retail for a global bidding audience.

      This year's Dômesicle parties dive deep into Montreal's underground collectives
      Arts & Culture
      The Main

      This Year's Dômesicle Parties Dive Deep into Montreal's Underground Collectives

      2026 marks Dômesicle's 10th anniversary, and to celebrate, the SAT’s serving up a full program from Montreal’s underground scene.

      As Venues Close, This Musician-Run Label Keeps the Lights On
      Arts & Culture
      Joshua Lai

      As Venues Close, This Musician-Run Label Keeps the Lights On

      Mothland Records started as underground shows and a booking agency. Now it's a hub for 30 artists, two festivals, and a community that refuses to let rising rents win.

      What Cities Get Wrong About Nature (And What Montreal Gets Right)
      Arts & Culture
      The Main

      What Cities Get Wrong About Nature (And What Montreal Gets Right)

      Canada's Environment Minister grew up here. She thinks Montreal's relationship to green space is a model worth paying attention to.

      Dave Arnold is now synonymous with the art of hand-painted signage in Montreal. However, when he first began approaching local businesses in 2009 under the name Mr. Sign, he didn’t realize he was preserving something old and irreplaceably human in the city.

      Armed with a toolkit of brushes and developing skills, his early efforts earned him $200 and a steak dinner. That’s since evolved into a 15-year career, during which he has designed many of Montreal’s most iconic signs, defining modern-day institutions through the time-honoured craft of hand-painted signage.

      Photograph: Philip Tabah / @phlop

      Today, Mr. Sign designs join the annals of artists and their works which visually represent the city’s identity. Dave may not put it in these grandiose terms, but: His works distill complex cultural, historical, and social elements into single, recognizable images that convey meanings beyond words.

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

      Already a member? Sign in

      Advertisement

      Advertisement

      Advertisement

      Advertisement

      Related articles

      Our Predictions, Picks, and a Few Honest Upsets at the 98th Oscars
      Arts & Culture
      Gianni Fiasche

      Our Predictions, Picks, and a Few Honest Upsets at the 98th Oscars

      From Best Picture to Supporting Actress, here's who we think will win, who should win, and the wildcards worth watching.

      What to do this weekend (03.12–03.15)
      Arts & Culture
      The Main

      What to Do This Weekend (03.12–03.15)

      From immersive theatre and Oscars watch parties to sugar shack events and thrifting: March 12 to 15, 2026.

      Scream 7 Has a New Contender for Worst in the Series
      Arts & Culture
      Gianni Fiasche

      Scream 7 Has a New Contender for Worst in the Series

      Neve Campbell's return and a promising newcomer in Isabel May can't save a sequel that's messy, overstuffed, and never quite finds its (knife)point.

      Montreal Finally Has a Design Week to Call Its Own
      Arts & Culture
      The Main

      Montreal Finally Has a Design Week to Call Its Own

      Twenty years after earning its UNESCO City of Design designation, Montreal is consolidating its scattered design events under one banner for the first time.

      Red Bull Heavy Metal's Final Stop Was Its Best One
      Arts & Culture
      Joe Kanzangu

      Red Bull Heavy Metal's Final Stop Was Its Best One

      The Olympic Stadium hosted the snowboard spectacle's Canadian debut—thousands showing up to prove Montreal is as serious a winter city as ever.

      A (Mostly) Spoken History of Casa del Popolo, the Venue That Launched a Thousand Weird Bands
      Arts & Culture
      Kaitlyn DiBartolo

      A (Mostly) Spoken History of Casa Del Popolo, the Venue That Launched a Thousand Weird Bands

      Godspeed You! Black Emperor bassist Mauro Pezzente on 25 years of cheap rent, weirdo music, and keeping the lights on in Mile End.

      CAMI's new styling studio is a fashion library of elusive finds
      Arts & Culture
      J.P. Karwacki

      CAMI's New Styling Studio is a Fashion Library of Elusive Finds

      Camille Tremblay's by-appointment showroom brings hard-to-find brands to Montreal to fix the friction of shopping online.

      Nirvanna the Band the Show the Movie is the Comedy Movie Event of the Year
      Arts & Culture
      Gianni Fiasche

      Nirvanna the Band the Show the Movie is the Comedy Movie Event of the Year

      Matt Johnson and Jay McCarrol's time-travel mockumentary is inventive, chaotic, and the most fun you'll have at a theatre this year.

      How this family-run auction house is preserving the art of antiquing
      Arts & Culture
      Elle Magni

      How This Family-run Auction House is Preserving the Art of Antiquing

      NDG's family-run Kavanagh Auctions traded the slow game of traditional antique retail for a global bidding audience.

      This year's Dômesicle parties dive deep into Montreal's underground collectives
      Arts & Culture
      The Main

      This Year's Dômesicle Parties Dive Deep into Montreal's Underground Collectives

      2026 marks Dômesicle's 10th anniversary, and to celebrate, the SAT’s serving up a full program from Montreal’s underground scene.

      As Venues Close, This Musician-Run Label Keeps the Lights On
      Arts & Culture
      Joshua Lai

      As Venues Close, This Musician-Run Label Keeps the Lights On

      Mothland Records started as underground shows and a booking agency. Now it's a hub for 30 artists, two festivals, and a community that refuses to let rising rents win.

      What Cities Get Wrong About Nature (And What Montreal Gets Right)
      Arts & Culture
      The Main

      What Cities Get Wrong About Nature (And What Montreal Gets Right)

      Canada's Environment Minister grew up here. She thinks Montreal's relationship to green space is a model worth paying attention to.

      Related Classics

      From our archive.

      Related Classics

      From our archive.

      Latest Stories

      History Lesson

      How Montreal Built Its Own Irish Pub Culture

      MAR 14
      How Montreal Built Its Own Irish Pub Culture
      Arts & Culture

      Our Predictions, Picks, and a Few Honest Upsets at the 98th Oscars

      MAR 13
      Our Predictions, Picks, and a Few Honest Upsets at the 98th Oscars
      Montreal, Inc.

      How Ciele Proves It's About More than Just Running

      MAR 12
      How Ciele proves it's about more than just running
      Newsletter

      The Bulletin: Placing Bets on the Oscars, a Sugar Shack Street Fair, and Countryside Dining [Issue #172]

      MAR 12
      The Bulletin: Placing Bets on the Oscars, a Sugar Shack Street Fair, and Countryside Dining [Issue #172]
      Arts & Culture

      What to Do This Weekend (03.12–03.15)

      MAR 11
      What to do this weekend (03.12–03.15)
      The Bulletin: A cowboy lottery, tavern-style pizza, fashion walks, and neighbourhood takeovers [Issue #91]

      Previous

      The Bulletin: A Cowboy Lottery, Tavern-style Pizza, Fashion Walks, and Neighbourhood Takeovers [Issue #91]

      Next

      The Bulletin: 🥟Pierogi and Pancakes🥞, Fetishes, Resisting Venture Capitalists, and Corgi Parades [Issue #92]

      The Bulletin: 🥟Pierogi and pancakes🥞, fetishes, resisting venture capitalists, and Corgi parades [Issue #92]

      Latest Stories

      History Lesson

      How Montreal Built Its Own Irish Pub Culture

      MAR 14
      How Montreal Built Its Own Irish Pub Culture
      Arts & Culture

      Our Predictions, Picks, and a Few Honest Upsets at the 98th Oscars

      MAR 13
      Our Predictions, Picks, and a Few Honest Upsets at the 98th Oscars
      Montreal, Inc.

      How Ciele Proves It's About More than Just Running

      MAR 12
      How Ciele proves it's about more than just running
      Newsletter

      The Bulletin: Placing Bets on the Oscars, a Sugar Shack Street Fair, and Countryside Dining [Issue #172]

      MAR 12
      The Bulletin: Placing Bets on the Oscars, a Sugar Shack Street Fair, and Countryside Dining [Issue #172]
      Arts & Culture

      What to Do This Weekend (03.12–03.15)

      MAR 11
      What to do this weekend (03.12–03.15)
      The Bulletin: A cowboy lottery, tavern-style pizza, fashion walks, and neighbourhood takeovers [Issue #91]

      Previous

      The Bulletin: A Cowboy Lottery, Tavern-style Pizza, Fashion Walks, and Neighbourhood Takeovers [Issue #91]

      Next

      The Bulletin: 🥟Pierogi and Pancakes🥞, Fetishes, Resisting Venture Capitalists, and Corgi Parades [Issue #92]

      The Bulletin: 🥟Pierogi and pancakes🥞, fetishes, resisting venture capitalists, and Corgi parades [Issue #92]