“Denim and Coca Cola have one thing in common—both have been around forever,” explains Brandon Svarc, owner and creator of the brand Naked and Famous Denim, and the store Tate + Yoko.
“And dark blue jeans are forever.”
It is a fitting comparison for Brandon, who never drinks coffee but has a sweet tooth and would prefer to grab a Coke. He continues, “I like candy. If I never made a brand of jeans, I’d probably make candy. We’d have the spiciest thing, or change the colour of your tongue.”
Superlatives and a colourful imagination have translated to the jeans that Naked & Famous Denim makes. In the past, some wilder examples have included glow in the dark denim, jeans that you could scratch and sniff, and pairs that are dyed with wine.
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