Louise Lamarre opened a fragrance counter in Outremont in 2017 on a fairly blunt premise: that "niche" had become a marketing word, and someone ought to be separating the genuinely original from the imitations. The Hutchison shop now carries roughly thirty independent houses, from heritage French names like Houbigant, Lubin and Frapin to younger Paris and London labels few Canadian retailers stock. A library of raw materials, natural and synthetic both, sits on hand for staff and customers to work through, and the team books appointments for anyone who wants to train their nose rather than simply buy a bottle. Most brands are available in 10 ml formats alongside full sizes, plus discovery sets, which lowers the cost of testing an expensive category. Advice is offered here, not applied with pressure.