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The Main Media Inc. 2026

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    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

    • Articles
    • Food & Drink
    • Arts & Culture
    • History Lesson
    • Bulletin
    • Events

    Guides

    • All Guides
    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
    • Best Bakeries

    Explore Montreal

    • Browse Directory
    • Restaurants
    • Bars
    • Cafés
    • Bookstores
    • Leaderboard
    • Editor's Picks
    • New Places

    About

    • About us
    • Subscribe
    • Shop
    • Advertise
    • Pitch us
    • RSS Feed

    Legal

    • Terms of service
    • Membership Terms
    • Privacy Policy
    Follow us
    InstagramTwitterTiktokLinkedin

    The Main Media Inc. 2026

    ✦ Built By Field Office

      Your cart

      Your cart is empty.

      --°C|Wednesday, June 24, 2026|
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      --°C|Wednesday, June 24, 2026|
      Subscribe today to get 3 free articles per month.Get 50% off your first 5 rides with Lyft
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      EN/FR
      The Main Logo
      Magazine
      Sections
      • Arts & Culture
      • Beyond Montreal
      • Design
      • Food & Drink
      • History Lessons
      • The Bulletin
      Explore
      Popular Guides
      • The Best Restaurants in Montreal
      • Best new Restaurants
      • Best Cafés
      • Unique Boutiques
      • Romantic Restaurants
      • Best Bookstores
      • See all Guides
      Neighbourhood
      • Downtown
      • Le Plateau-Mont-Royal
      • Mile End
      • Mile-Ex
      • Saint-Henri
      • See All
      Business Type
      • Restaurant
      • Café
      • Boutique / Store
      • Bar
      • Bakery
      • See All
      Near the Metro
      • Peel
      • Mont-Royal
      • Place-Saint-Henri
      • Place-d'Armes
      • Jarry
      • View all
      ShopWeather
      Subscribe
      Subscribe

      More Opinion

      5 Easy Ways to Get Killed While Cycling in Montreal
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      June 24, 2026 · 5 min read

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      Photography by David Curleigh / @curleighcreative

      The Main is reader-supported. Subscriptions are what keep us independent. Five dollars a month — the restaurants, the guides, the weekly bulletin, and what to do each weekend. Support us today.

      Often used as a tool to improve processes or build efficiencies, AI’s presence continues to grow at an unprecedented rate in creative industries, raising broader concerns around creativity, ownership, and ethics. We are facing a new set of questions: Is it fair to make an exact replica of a photographer's work without credit or consent? Or to replicate a model's face for commercial usage? Where do we draw the line between technological innovation and creative copyright?

      Without any regulation, AI is beginning to undermine the careers of photographers, art directors, producers, stylists, and many other creatives whose work, expertise, and intellectual property have helped train the very systems that threaten to replace them.

      The human cost of the algorithm

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      More Opinion

      5 Easy Ways to Get Killed While Cycling in Montreal
      Opinion
      Juliana Léveillé-Trudel

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      Good Riddance, FIFA
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      June 24, 2026 · 5 min read

      AI Can Cut Costs, But It Can’t Replace Creativity
      Photography by David Curleigh / @curleighcreative

      The Main is reader-supported. Subscriptions are what keep us independent. Five dollars a month — the restaurants, the guides, the weekly bulletin, and what to do each weekend. Support us today.

      Often used as a tool to improve processes or build efficiencies, AI’s presence continues to grow at an unprecedented rate in creative industries, raising broader concerns around creativity, ownership, and ethics. We are facing a new set of questions: Is it fair to make an exact replica of a photographer's work without credit or consent? Or to replicate a model's face for commercial usage? Where do we draw the line between technological innovation and creative copyright?

      Without any regulation, AI is beginning to undermine the careers of photographers, art directors, producers, stylists, and many other creatives whose work, expertise, and intellectual property have helped train the very systems that threaten to replace them.

      The human cost of the algorithm

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

      Independent. Local. Reader-supported.

      or

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      The Main

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      Share your thoughts and join the conversation. Please be respectful and constructive.

      No comments yet. Be the first!

      Follow on Google

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