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The Main Media Inc. 2026

✦ Built By Field Office
    The Main

    Montreal's Cultural Directory

    Help us improve! Share your thoughts on how we can make your experience better.

    Leave feedback

    For partnerships and collaborations:

    partnerships@themain.com

    Content

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    • Food & Drink
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    • History Lesson
    • Bulletin
    • Events

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    • Best Restaurants
    • Best Cafés
    • Best Bars
    • Best Brunch
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    Explore Montreal

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    • Cafés
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    The Main Media Inc. 2026

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        La bonne bouffe.

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      1. Articles
      2. Opinion

      The Digital Camera Comeback Isn't About Authenticity. It's Just a Flattering Filter.

      Gen Z found a socially acceptable way to blur their pores while somehow convincing everyone it's counter-cultural.

      By Phylida Tuff-WestJanuary 27, 2026 - Read time: 3 min
      The digital camera comeback isn't about authenticity. It's just a flattering filter.
      Photograph: Joyce Marie Cantrell

      Using Facetune is widely perceived as shameful, and Retrica is now embarrassing, so Gen Z has artfully co-opted the digital camera as a socially sanctioned way to look good in pictures without having to do anything to them. And, based on the media attention given to this trend, we have managed to have our elaborately simple way of softening pores and the world’s lacklustre reality be simultaneously cast as a subversive aesthetic movement. 

      In CBC’s coverage of the topic, Lily Dupuis labels the generational pull towards digital cameras a “counter-cultural technological practice.” She links it to the same urge that has led to a chunk of the Gen Z population to trade their smart phone for a flip phone in the name of more conscious and intentional integration of technology into daily life. But I think that attributing the comeback of both forms of old new media to the same digital detox impulse is a false cause fallacy. 

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      1. Articles
      2. Opinion

      The Digital Camera Comeback Isn't About Authenticity. It's Just a Flattering Filter.

      Gen Z found a socially acceptable way to blur their pores while somehow convincing everyone it's counter-cultural.

      By Phylida Tuff-WestJanuary 27, 2026 - Read time: 3 min
      The digital camera comeback isn't about authenticity. It's just a flattering filter.
      Photograph: Joyce Marie Cantrell

      Using Facetune is widely perceived as shameful, and Retrica is now embarrassing, so Gen Z has artfully co-opted the digital camera as a socially sanctioned way to look good in pictures without having to do anything to them. And, based on the media attention given to this trend, we have managed to have our elaborately simple way of softening pores and the world’s lacklustre reality be simultaneously cast as a subversive aesthetic movement. 

      In CBC’s coverage of the topic, Lily Dupuis labels the generational pull towards digital cameras a “counter-cultural technological practice.” She links it to the same urge that has led to a chunk of the Gen Z population to trade their smart phone for a flip phone in the name of more conscious and intentional integration of technology into daily life. But I think that attributing the comeback of both forms of old new media to the same digital detox impulse is a false cause fallacy. 

      Free account required

      For readers who care about Montreal

      Create a free account to read this story and access 3 articles per month, plus our weekly Bulletin.

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      or

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