Ciele Athletics co-founder Jeremy Bresnen can't run right now. The guy who built one of the most recognizable running brands in the country to date is, at present, grounded after a session with Run Rite, the weekly club he co-founded.

Ciele Athletics launched in August 2014 with a single product: the GOCap, a five-panel performance hat that looked nothing like the moisture-wicking baseball-esque options Nike was pushing at the time. The design came from skateboarding, not track and field, with an ethos stemming from Bresnen's own late arrival to the sport.

He picked up running in his late thirties out of necessity: He needed to get in shape. He started by running from the Longueuil metro to his job in an industrial park, eight kilometres each way. "That was me just wanting to get to a place where I felt good about myself," he says. "Less... sluglike."

Ciele Athletics co-founder Jeremy Bresnen can't run right now. The guy who built one of the most recognizable running brands in the country to date is, at present, grounded after a session with Run Rite, the weekly club he co-founded.

Ciele Athletics launched in August 2014 with a single product: the GOCap, a five-panel performance hat that looked nothing like the moisture-wicking baseball-esque options Nike was pushing at the time. The design came from skateboarding, not track and field, with an ethos stemming from Bresnen's own late arrival to the sport.

He picked up running in his late thirties out of necessity: He needed to get in shape. He started by running from the Longueuil metro to his job in an industrial park, eight kilometres each way. "That was me just wanting to get to a place where I felt good about myself," he says. "Less... sluglike."