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The Main Media Inc. 2026

✦ Built By Field Office
    1. Articles
    2. Beyond Montreal

    Inside Au Pays des Géants, the workshop behind Montreal’s most iconic parade floats

    Over forty years of transforming festivals, celebrations, and streetscapes into theatre.

    By J.P. KarwackiMarch 14, 2025 - Read time: 6 min
    Inside Au Pays des Géants, the workshop behind Montreal’s most iconic parade floatsPhotography by Phil Tabah / @phlop

    Places featured in this article

    Au Pays des Géants

    It's less than a week until the 200th St. Patrick's Day Parade rolls down the streets of Montreal. Wearing an apron covered with paint and sawdust, Paméla Campeau Pelletier looks up: Above her, a rainbow bursts from the brim of a green hat, arching skyward before splashing down into a pot of gold.

    "This one was completely custom-made specifically for this year's parade," she says. "It's the highlight of the show."

    In less than a week, this float—one of nearly two dozen her family’s company has crafted—will roll through the streets of Montreal, swallowed by the noise of bagpipes, cheers, and the stomping of boots on pavement. Right now, there’s no music, only the sound of light tinkering, ironing and checking each costume, and the voice of her mother, Denise Campeau, giving final instructions if any.

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