For most Montrealers, it’s a given—and perhaps even taken for granted—that the city’s fashion scene is as good as it gets. Its storied, historic textile industry bustled through the 20th century and gave way to a modern fashionscape that prioritizes craftsmanship, diversity, and ingenuity in a way many other cities don’t.
To most outsiders, the scene is still a relatively undiscovered gem. To argue outside of Canada that the Montreal fashion scene deserves to be ranked alongside Paris and New York often gets met with disbelief, even despite the city still being that one destination foreigners know as “the cool place to go” if they were to visit within our borders. What knowledge of the scene does exist in these circles often begins and ends with some vague acknowledgement of SSENSE, while Montreal itself as a catalyst for that talent is only brought up as a haphazard addendum to the story.
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