With Fewer Events and Bigger Returns, Montreal's Convention Strategy is Working
The city hosted 63 fewer conventions in 2025 but generated $43 million more in economic impact.
The Soap Maker Who Bent the Jacques-Cartier Bridge
On Tête de Cheval soap, stubborn French-Canadian industrialists, and the fire that just gutted a quiet landmark.
"If it Was 1988, I Would Buy it Every Week"
Radio veterans Terry DiMonte and Ted Bird gave The Main a shoutout on their podcast Standing By.
![The Bulletin: A landmark burns, a brunch legend returns, and an après-ski with Russian disco [Issue #165]](/_next/image?url=https%3A%2F%2Fthemain.ghost.io%2Fcontent%2Fimages%2F2026%2F01%2F68ee73c305b15e8f92cc92fd_FOIEGRAS-06-1.jpg&w=2560&q=75)
The Bulletin: A Landmark Burns, a Brunch Legend Returns, and an Après-ski with Russian Disco [Issue #165]
The Bulletin is a collection of what's happened, what’s happening, and what’s to come in and around Montreal.
Tissot's First Canadian Boutique Starts with a French Connection
The Swiss watchmaker chose Montreal for its Canadian debut, drawn by the city's Francophone ties to its home in Le Locle.
The Centuries-old Spa Tradition of Bathing in Beer Arrives in Montreal
Bains Ninkasi brings Central European beer baths to Quartier des Spectacles: oak tubs, personal taps, and all.
Apple Sainte-Catherine Reopens in a Restored Heritage Building
The expanded downtown store features local stone, a refurbished copper cornice, and double the floor space.
Nordic-inspired Yoga, DJ Nights on Ice, and Lunchtime Pilates
ROYALMOUNT's January wellness lineup kicks off 2026 with unconventional pathways to that "new year, new you" promise.
Bar-hop Festival Taverne Tour Turns 10 with Its Most Ambitious Edition yet
The Plateau's winter bar-hop festival returns February 12–14 with Protomartyr, Lydia Lunch, Christopher Owens, and over 100 artists across 20+ venues.
SAQ Bets on Uber Eats and Dépanneur Mini-shops to Reverse Declining Sales
One-hour delivery pilots late February, with 100 mini-store locations planned across Montreal, the South Shore, and Quebec City by summer.
Fairmount Bagel is Opening a Dedicated Café in Mile End
The 107-year-old bakery's first major expansion lands directly across the street from the original.
A Free Quebec Film Fest Screening for 10 Days Straight
Plein(s) Écran(s) marks 10 years with an Oscar-shortlisted doc and 38 more.
