Montreal-based designer Will Crosson brings a thoughtful, place-based approach to contemporary fashion. Drawing from Canada’s landscapes and histories, his garments balance wearability with critical reflection; from full selvedge denim sets, to classic trucker hats with hand-embroidered patches.
With a background in construction and graphic design, he now bridges time between his own collections and commercial production from his studio in the Mile End. Crosson recently released a summer capsule collection, with a focus on local sourcing and seasonality.
We caught up to chat about Canadiana, embracing the place we live in, and how to speak critically through clothing.
Will Crosson at the @cafawards gala in 2023 with Emily Roslyn Hoppe of @hotgirlcompost. | Photograph: @wjcrosson / Instagram
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