Will Crosson's Critical Approach to Canadiana Through Fashion

The Montreal designer creating thoughtful garments that critically engage with Canadian landscapes, histories, and identity.

ParElizabeth McLellan

6 octobre 2025 · 5 min de lecture

Will Crosson's critical approach to Canadiana through fashion

Drawing from Canada’s landscapes and histories, Montreal-based designer Will Crosson's garments balance wearability with critical reflection. | Photograph: @joshrenaudphoto / Instagram

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Montreal-based designer Will Crosson brings a thoughtful, place-based approach to contemporary fashion. Drawing from Canada’s landscapes and histories, his garments balance wearability with critical reflection; from full selvedge denim sets, to classic trucker hats with hand-embroidered patches.

With a background in construction and graphic design, he now bridges time between his own collections and commercial production from his studio in the Mile End. Crosson recently released a summer capsule collection, with a focus on local sourcing and seasonality.

We caught up to chat about Canadiana, embracing the place we live in, and how to speak critically through clothing.