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Montreal designer Will Crosson's vision for Canadian fashion | The Main

Will Crosson's Critical Approach to Canadiana Through Fashion

Version Anglaise

The Montreal designer creating thoughtful garments that critically engage with Canadian landscapes, histories, and identity.

ParElizabeth McLellan

6 octobre 2025 · 5 min de lecture

Will Crosson's critical approach to Canadiana through fashion

Drawing from Canada’s landscapes and histories, Montreal-based designer Will Crosson's garments balance wearability with critical reflection. | Photograph: @joshrenaudphoto / Instagram

The Main est soutenu par ses lecteurs. Les abonnements sont ce qui nous permet de rester indépendants. Cinq dollars par mois — les restaurants, les guides, le bulletin hebdomadaire et que faire chaque week-end. Soutenez-nous aujourd'hui. Soutenez-nous aujourd'hui.

Montreal-based designer Will Crosson brings a thoughtful, place-based approach to contemporary fashion. Drawing from Canada’s landscapes and histories, his garments balance wearability with critical reflection; from full selvedge denim sets, to classic trucker hats with hand-embroidered patches.

With a background in construction and graphic design, he now bridges time between his own collections and commercial production from his studio in the Mile End. Crosson recently released a summer capsule collection, with a focus on local sourcing and seasonality.

We caught up to chat about Canadiana, embracing the place we live in, and how to speak critically through clothing.

Will Crosson at the @cafawards gala in 2023 with Emily Roslyn Hoppe of @hotgirlcompost. | Photograph: @wjcrosson / Instagram

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Will Crosson's Critical Approach to Canadiana Through Fashion

Version Anglaise

The Montreal designer creating thoughtful garments that critically engage with Canadian landscapes, histories, and identity.

ParElizabeth McLellan

6 octobre 2025 · 5 min de lecture

Will Crosson's critical approach to Canadiana through fashion

Drawing from Canada’s landscapes and histories, Montreal-based designer Will Crosson's garments balance wearability with critical reflection. | Photograph: @joshrenaudphoto / Instagram

The Main est soutenu par ses lecteurs. Les abonnements sont ce qui nous permet de rester indépendants. Cinq dollars par mois — les restaurants, les guides, le bulletin hebdomadaire et que faire chaque week-end. Soutenez-nous aujourd'hui. Soutenez-nous aujourd'hui.

Montreal-based designer Will Crosson brings a thoughtful, place-based approach to contemporary fashion. Drawing from Canada’s landscapes and histories, his garments balance wearability with critical reflection; from full selvedge denim sets, to classic trucker hats with hand-embroidered patches.

With a background in construction and graphic design, he now bridges time between his own collections and commercial production from his studio in the Mile End. Crosson recently released a summer capsule collection, with a focus on local sourcing and seasonality.

We caught up to chat about Canadiana, embracing the place we live in, and how to speak critically through clothing.

Will Crosson at the @cafawards gala in 2023 with Emily Roslyn Hoppe of @hotgirlcompost. | Photograph: @wjcrosson / Instagram

Free account required

Pour ceux qui ont Montréal à cœur

Créez un compte gratuit pour lire cet article et accéder à 3 articles par mois, ainsi qu'à notre Bulletin hebdomadaire.

Indépendant. Local. Soutenu par ses lecteurs.

ou

Déjà membre? Se connecter

Commentaires

Welcome to The Main's comments section!

Share your thoughts and join the conversation. Please be respectful and constructive.

Aucun commentaire pour le moment. Soyez le premier !

Follow on Google