Can Montreal's Quartier Molson solve the heritage paradox?

How a 238-year-old industrial legacy is being transformed into a waterfront neighbourhood of urban repair.

J.P. Karwacki

J.P. Karwacki

12 juin 2025- Read time: 8 min
Can Montreal's Quartier Molson solve the heritage paradox?Photography by Adrien Sallandrouze Photographe & Drowster / Renderings by MONTONI

In urban development, heritage preservation typically means protecting buildings from change, but what happens when the most meaningful way to honour a site's legacy is to completely transform it?

Preserving the soul of a place while giving it an entirely new purpose is the heritage paradox that designers face everywhere, and in Montreal, the Quartier Molson project is testing one ambitious answer: Turning an iconic industrial site into a residential neighbourhood that provides another way to reconnect thousands of Montrealers to their waterfront for the first time in generations.

Standing on the site of the former Molson brewery, with the Saint-Lawrence River stretching out beyond the railway tracks, it's easy to imagine John Molson's vision taking shape in 1786. What's harder to picture is how this same stretch of waterfront—nearly half a kilometre of prime real estate that has sat largely isolated from Montreal's urban fabric for decades.

Article réservé aux membres

Découvrez Montréal autrement. Rejoignez la communauté The Main.

Lisez cet article gratuitement.

Entrez votre courriel pour débloquer votre premier article et recevoir The Bulletin, notre infolettre sur la bouffe, l’art et la culture locale.

  • 5 articles gratuits par mois
  • Sauvegardez vos adresses et guides
  • Infolettre hebdo The Main Brief
  • Restez branché sur la culture montréalaise

Allez plus loin. Devenez Insider.

Faites partie d’une communauté qui soutient les histoires montréalaises indépendantes et célèbre les gens qui font vivre la culture.

Subscribe
  • Accès illimité à tous les articles
  • Contenu exclusif & perspectives locales
  • Offres spéciales et invitations à nos événements
  • 10 % de rabais à la boutique
  • Soutenez les médias locaux indépendants

Déjà membre? Se connecter

Related articles

A new city gateway and memorial with the Montreal Irish Monument Park
J.P. Karwacki

A new city gateway and memorial with the Montreal Irish Monument Park

An incoming commemorative park design makes the Black Rock accessible for the first time with public space honouring 6,000 Irish famine victims and the Montrealers who tried to save them.

There’s a reason why this fashion runway was out in the cold
The Main

There’s a reason why this fashion runway was out in the cold

It was chill: ROYALMOUNT’s Urban Park hosted eight brands and a live Milk & Bone set.

Inside the New Chabanel workshop of Montreal designer Finkel'
J.P. Karwacki

Inside the New Chabanel workshop of Montreal designer Finkel'

Daniel Finkelstein's anti-ego approach to design is what makes his work in restaurants, retail, and beyond authentic to their purpose.

Will Crosson's critical approach to Canadiana through fashion
Elizabeth McLellan

Will Crosson's critical approach to Canadiana through fashion

The Montreal designer creating thoughtful garments that critically engage with Canadian landscapes, histories, and identity.

The fairyland fashion brand sewn entirely in its founder's bedroom
Anahi Pellathy

The fairyland fashion brand sewn entirely in its founder's bedroom

Avenir Vert's Olivia Donahue turned thrift store finds and teenage entrepreneurship into British Vogue features—all while refusing to compromise on a sustainable vision.

A fictional designer of very real experiences
J.P. Karwacki

A fictional designer of very real experiences

André Brown doesn't exist per se, but the branding created under that name shows how hospitality can think differently about storytelling, atmosphere, and emotional design.