This gallery-boutique on St-Denis Street from Paperole, a Montreal-based publisher, revitalized its area with contemporary illustration and graphic art. This creative hub offers an array of paper-based media, including limited edition art prints, greeting cards, and posters, alongside clothes, accessories, and kids' toys. Founded by Jacinthe Pilote, Paperole collaborates with local and international artists, emphasizing environmentally friendly materials and local manufacturing. The space also features a design laboratory and plans to host public workshops, fostering community engagement and artistic expression.