Alex Danino opened Rooney on Notre-Dame Street in Old Montreal in 2006, making it one of the first boutiques of its kind to plant roots in the neighbourhood. The shop carries a tightly edited selection of independent menswear labels, with an emphasis on quality manufacturing and durable, wearable design. Brands like Our Legacy, Séfr, Gitman Vintage, and Filson share space in a room that suits them: high ceilings, exposed brick, polished wood floors, and remnants of the antique store that occupied the space before. The aesthetic leans toward heritage and craft without tipping into costume, and the curation has evolved steadily since the shop's early streetwear days. A fitting address for anyone who wants to know where their clothes come from.