We talk a lot about livable cities. We talk about their density, housing supply, climate resilience, and transit-oriented development.
These are urgent and necessary conversations. But we rarely talk about joy. Not just as a matter of mood, but as a driver of Montreal’s continued economic vitality.
We have collectively normalized emotionally flat, forgettable spaces. The cookie-cutter model of glass-and-steel structures may cut costs and speed construction as Montreal confronts its housing crisis. But there’s a true cost being paid by the well-being of our main streets and public spaces: the heart of our economic development and Montreal's identity.
The Boring Building Problem
The Boring Building Index campaign, initiated by Thomas Heatherwick through Humanise, is a global crowdsourcing platform for images of buildings people find dull or depressing. As the campaign puts it, “Boring is a state of psychological deprivation… boring buildings deprive us of crucial sensory information. They make us antisocial. They change how we feel and how we behave.”
Keep reading “Stop Building Sad Cities”
The Main is Montreal's city magazine. We write the stories about this city nobody else is telling.
We're independent and reader-supported. Your support keeps us going.
Your email costs you nothing and opens the rest of this story now. It also means the next one reaches you on a Thursday, instead of disappearing into a feed.
No password. No payment. Opens instantly.
Already a member? Sign in







![The Bulletin: Downtown Gets a Jazz Room, Blasting Pink Floyd in a Church, and Girl Dinners [Issue #174]](/_next/image?url=https%3A%2F%2Fstorage.ghost.io%2Fc%2F00%2Fe5%2F00e5bf23-2b72-4a48-92bb-496245b79d2a%2Fcontent%2Fimages%2F2026%2F03%2Fvesiaphotography_1774185491_3858469647058590483_32210843-1.jpg&w=256&q=75)







Comments
Welcome to The Main's comments section!
Share your thoughts and join the conversation. Please be respectful and constructive.
No comments yet. Be the first!