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    The Main

    Répertoire culturel de Montréal

    Aidez-nous à nous améliorer ! Partagez vos idées sur la façon dont nous pouvons améliorer votre expérience.

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    Pour les partenariats et collaborations :

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    • Meilleurs bars
    • Meilleurs brunchs
    • Meilleures boulangeries

    Explorer Montréal

    • Parcourir le répertoire
    • Restaurants
    • Bars
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    • Librairies
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    • Coups de coeur
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      Before Jazz Had Festival Stages, It Had Coffeehouses
      Singer Noël Guyves surrounded by his audience at Café L'échouerie in 1954. | Photograph: Robert Millet / Archives de la Ville de Montréal / P179-Y-01-03-P002

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      Lavazza

      Long before jazz had festival stages, it had the small, smoky rooms of basement clubs, neighbourhood cafés, and corner bars. These were the clandestine addresses where anyone with an opinion and a few coins could pull up a stool, take an espresso, and stay a while to listen in, argue, and think out loud.

      As Italian-style espresso bars began spreading through North American cities in the 1950s, they carried something the local bar or dance hall couldn't offer: conversation and contemplation. That was the perfect setting for shifting attitudes in jazz at the time, as it moved away from the Swing and Big Band players of the dance floor and towards Bebop you’d sooner sit with and ponder.

      A group at the artist café L'Échouerie in November 1954. | Photograph: Robert Millet / Archives de la Ville de Montréal / P179-Y-01-02-D003-P151

      It wasn't accidental that these rooms tended to appear first in neighbourhoods with Italian immigrant communities, whether that was in Greenwich Village, Boston's North End, San Francisco's North Beach—and it’s no coincidence that fixtures of Italian bars and homes at the time, like the Turin-born coffee company Lavazza, travelled with that culture from across the Atlantic. Founded in 1895, Lavazza had spent decades becoming the de facto coffee found in Italian cups. By the 1950s, it was the country's most widely consumed brand, part of the daily rhythm of a culture that was now reshaping how the world listened to music as it fueled fast tempos, complex chord progressions, and heady talk.

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      History LessonBefore Jazz Had Festival Stages, It Had CoffeehousesFood & DrinkSample Is a Cocktail Bar Built For SoundNewsletterThe Bulletin: Pinoy Cubanos, Jazz Fest Opens, a Sous-Sol Peruvian Hangout, and a Hochelaga Block Party [Issue #187]OpinionAI Can Cut Costs, But It Can’t Replace CreativityArts & CultureWhat To Do This Weekend (06.25–06.28)
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      Sample Is a Cocktail Bar Built For Sound

      Singer Noël Guyves surrounded by his audience at Café L'échouerie in 1954. | Photograph: Robert Millet / Archives de la Ville de Montréal / P179-Y-01-03-P002

      The Main est soutenu par ses lecteurs. Les abonnements sont ce qui nous permet de rester indépendants. Cinq dollars par mois — les restaurants, les guides, le bulletin hebdomadaire et que faire chaque week-end. Soutenez-nous aujourd'hui. Soutenez-nous aujourd'hui.

      Contenu commandité

      Ceci est du contenu commandité, rendu possible par un partenaire de confiance.

      Présenté par

      Lavazza

      Long before jazz had festival stages, it had the small, smoky rooms of basement clubs, neighbourhood cafés, and corner bars. These were the clandestine addresses where anyone with an opinion and a few coins could pull up a stool, take an espresso, and stay a while to listen in, argue, and think out loud.

      As Italian-style espresso bars began spreading through North American cities in the 1950s, they carried something the local bar or dance hall couldn't offer: conversation and contemplation. That was the perfect setting for shifting attitudes in jazz at the time, as it moved away from the Swing and Big Band players of the dance floor and towards Bebop you’d sooner sit with and ponder.

      A group at the artist café L'Échouerie in November 1954. | Photograph: Robert Millet / Archives de la Ville de Montréal / P179-Y-01-02-D003-P151

      It wasn't accidental that these rooms tended to appear first in neighbourhoods with Italian immigrant communities, whether that was in Greenwich Village, Boston's North End, San Francisco's North Beach—and it’s no coincidence that fixtures of Italian bars and homes at the time, like the Turin-born coffee company Lavazza, travelled with that culture from across the Atlantic. Founded in 1895, Lavazza had spent decades becoming the de facto coffee found in Italian cups. By the 1950s, it was the country's most widely consumed brand, part of the daily rhythm of a culture that was now reshaping how the world listened to music as it fueled fast tempos, complex chord progressions, and heady talk.

      The Main

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      Share your thoughts and join the conversation. Please be respectful and constructive.

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      Les derniers de The Main

      History LessonBefore Jazz Had Festival Stages, It Had CoffeehousesFood & DrinkSample Is a Cocktail Bar Built For SoundNewsletterThe Bulletin: Pinoy Cubanos, Jazz Fest Opens, a Sous-Sol Peruvian Hangout, and a Hochelaga Block Party [Issue #187]OpinionAI Can Cut Costs, But It Can’t Replace CreativityArts & CultureWhat To Do This Weekend (06.25–06.28)
      Follow on Google

      Related Classics

      From our archive.

      Sample Is a Cocktail Bar Built For Sound

      Previous

      Sample Is a Cocktail Bar Built For Sound

      Long before jazz had festival stages, it had the small, smoky rooms of basement clubs, neighbourhood cafés, and corner bars. These were the clandestine addresses where anyone with an opinion and a few coins could pull up a stool, take an espresso, and stay a while to listen in, argue, and think out loud.

      As Italian-style espresso bars began spreading through North American cities in the 1950s, they carried something the local bar or dance hall couldn't offer: conversation and contemplation. That was the perfect setting for shifting attitudes in jazz at the time, as it moved away from the Swing and Big Band players of the dance floor and towards Bebop you’d sooner sit with and ponder.

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      Long before jazz had festival stages, it had the small, smoky rooms of basement clubs, neighbourhood cafés, and corner bars. These were the clandestine addresses where anyone with an opinion and a few coins could pull up a stool, take an espresso, and stay a while to listen in, argue, and think out loud.

      As Italian-style espresso bars began spreading through North American cities in the 1950s, they carried something the local bar or dance hall couldn't offer: conversation and contemplation. That was the perfect setting for shifting attitudes in jazz at the time, as it moved away from the Swing and Big Band players of the dance floor and towards Bebop you’d sooner sit with and ponder.

      Free account required

      Pour ceux qui ont Montréal à cœur

      Créez un compte gratuit pour lire cet article et accéder à 3 articles par mois, ainsi qu'à notre Bulletin hebdomadaire.

      Indépendant. Local. Soutenu par ses lecteurs.

      ou

      Déjà membre? Se connecter