Beige has been a cornerstone of Little Burgundy’s transformation since its founding in 2007, blending cosmopolitan sophistication with a distinctly Montreal sensibility. Conceived by Michael Stratulak, the shop was born out of his vision to bring the concept store experience—then popular in Paris, London, and New York—to a city that craved its own version. With roots in Calgary’s retail and design world, Stratulak bet on a then-unassuming Notre-Dame Ouest, setting the tone for the neighbourhood’s resurgence.

Relocating to a larger space in 2014 allowed Beige to evolve with the times, offering a thoughtfully curated selection spanning furniture, lighting, and decor to luxe bath and spa essentials. Today, Beige is a reflection of its surroundings—a place where design-forward interiors meet the urban pulse of a community reinventing itself.