Belle et Rebelle

Belle et Rebelle has been championing Quebec-made fashion since 2007—long before “buy local” became a marketing hook. What started as a small boutique in Rosemont has grown into a Plaza St-Hubert mainstay with a catalogue of over 150 local creators, curated by a team that’s entirely women-led. Their philosophy is simple but unfailing: shop less, shop better. Most of what’s on offer—from clothing and accessories to home goods—is made here, with a small selection of imports chosen to complement rather than overshadow. There’s also a strong circular ethos: secondhand resale via a private Facebook group, and in-house tailoring to extend the life of your favourite pieces. Founder Anne Lespérance and her crew don’t just sell fashion—they foster it, with weekly new finds, one-on-one service, and a sense of solidarity that shows up in everything from feminist podcasts to free hemming.