Naked & Famous Denim

Tate + Yoko is where Montreal’s denim lineage runs straight into the present. Brandon Svarc opened the shop in 2011 as a nod to his family’s history on St-Laurent, but also as a home base for the experiments that made Naked & Famous Denim a cult name. The store is part showroom, part crash course in selvedge: bolts of Japanese fabric, shuttle-loom relics, and staff who talk denim the way musicians talk gear.

Everything is cut and sewn in Quebec—either upstairs in the same building or at the small Stornoway factory—so the jeans on the racks feel connected to the street outside rather than a supply chain far away. The space leans playful rather than purist, with pop-art touches and a relaxed crew who understand why someone might chase a 40-ounce pair of jeans just to see if it can be done.