Vinorama: An Interview with Montreal's Favourite Whinemom

Carolyn Aubry got her start in the wine world several years ago, with a stint at Loïc in Saint-Henri. After a decade of working in the restaurant industry, filled with late nights and physcially draining shifts, she pursued a certification in wine, passing her WSET 3 in 2018 and launching her own business during the pandemic that consisted of virtual tasting and curated mixed packs. The name? Whinemom.

A position soon opened at Vinorama—a carefully curated boutique wine shop on Beaubien Est—which Aubry herself describes as her dream job. Vinorama, like similar shops in Quebec, works on a caviste model that, while permitted to sell wine to go, obliges patrons to add a food item to the bill.