On July 15, 1967, Hugh Hefner stepped off a plane at Dorval and into a scrum of journalists, a live set by Les Classels, and a welcoming committee of women in satin corsets and rabbit ears. Showered with kisses from his newest employees, the Playboy boss offered his first review of the city: "This is a kissy, kissy city!"
That same day, a few kilometres east at the corner of Aylmer and President Kennedy, the doors opened on the first and only Playboy Club in Canada.
Timed alongside Expo 67, Hefner wanted a piece of the action. At his press conference, he explained that the World's Fair had drawn him here, along with the city's sophistication (a compliment the assembled press lapped up). He was less charmed by Expo itself, reportedly throwing a fit when staff at the fair's press lounge turned him away for lacking accreditation.
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