207 Ouest: The emotional inventory of a Mile End design shop

In many ways, the Mile End’s design shop 207 Ouest from sisters Myriam and Jeanne Élie of the ethical jewelry brand MYEL is not your average boutique. One can say the owners select products that align with their brand and aesthetic, but those products stem from deep feelings, making their shop contain an emotional inventory.

Even its sparse placement of objects may give a similar minimalist feel that can be found in boutiques elsewhere, but at 207 Ouest? It’s all eclectic and colourful, full of patterns, textures and vibrant qualities that go against the grain of black and white minimalism.

Opening on May 9, 2024, 207 Ouest exists as if MYEL (which began in 2013) was laying down deeper roots on its street: Set in a sous-sol space of natural stone and building foundation walls, its interior design by Studio Kiff gives the subterranean space a free-flowing and organic feel.